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When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced: - Is there really a formula for new product or startup success? - What is Design-Thinking and how it is driving innovation around the world? - Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model. http://productcampsf.com/proposed-session-a-design-thinking-approach-to-pm-and-startups/
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Design
Development
Business
Design-
Thinking
What is a Startup?
A startup is an organization formed to search for a repeatable
and scalable business model.“”
Steve Blank
Life is pretty simple: You do some stuff. Most fails.
Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The
trick is the doing something else.
“
”Leonardo da Vinci
Iterative,Stage-Gate
Process
EUREKA!
[DESIRABILITY]
Inspiration
Meaningdesign [ lat. designāre ]
Design the business around the Experience, instead of the experience around the business.“
”Colin Raney, IDEO
Situation(context & state)
MotivationsAspirations
Feelings
Values, MemoriesMeaningsDreams
Insight Cards
User Profile Booklet Personas
[FEASIBILITY]Ideation
Creativity Facilitation
Diverge
(expand really wide)
Converge(Back to the
Original purpose)
CLUSTER/Categorize
-Mental/Physical Space-Group Dynamics-Schedule/Break-Tools-Suspension of Disbelieve
Validation[VIABILITY]
Lean Canvas Criteria:-Ecosystem
-Team
Minimum Viable Product
Agile
Touch Points:-Product
-Space-Communication
Meaning (Language)
Radical
Incremental
-Paradigm-Process-Product-Position
Push
Design Driven
Innovation
Culture adaptation New meanings
MarketDemand
Epiphany
Design
Development
Business
[DESIRABILITY]
[VIABILITY]
[FEASIBILITY]
Validation
Inspiration
Ideation
Recap
www.Venture-Driven.com
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