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Enter the app economy with your API, fostering innovation, creating an ecosystem, growing your company's business.... And live happily ever after?
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The Open API Effect
Julie KnibbeDeezer Platform@julieknibbe
I wanna be a billionaire…
Source: John Musser, May 2012, ProgrammableWeb
30K APIs by 2016
Are you really ready for this?
Of course.
So you start… developing
HR, Legal, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
For whom?
Internal API Partner API Open API
By whom? So many great developers out there
Congrats! The baby is born
And it’s not like you can drop it.
Wait for the Open API Magic
• Open a window on your product• Enter the app economy• Fostering innovation• Creating an ecosystem• Growing your company’s business
Wait? Really?
Early adopters start using it …
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Development
Why don’t you….?• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah
Very long list of bugs and feature requests
Your product moves to a new version…
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Development
Community Management
Cool, a new home page
+1 item: add that to our API• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah• Blah blah blah blah• Blah blah blah• Blah blah blah blah blah• Blah blah blah blah
That would be nice if developers were aware of it…
Whatever your API type is
• API = product (Twilio)• API projects the product (Deezer)• The API promotes the product
(Deezer)• The API powers & feeds the product
(Deezer/Twitter)
Source: 3Scale
Find new partnerships
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Development
Community Management
App promotion
We should let our users know
Time for a business model
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Development
App promotion
Where are the billions again?
HR, Ops, Finance, BusAdmin, Legal…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Analytics
Community Management
Development
App promotion
Numbers, numbers please!
• Your overall API usage• Who uses it• Who uses what• Who drives you users/revenue?& loop on that
And suddenly…
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BizDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Analytics
Community Management
Development
App promotion
Everyone talks APIs
But it’s not like
HR, Ops, Finance, BusAdmin…
Engineering
Your company
Sales & Marketing
Product
R&DTech
Sales
Marcom
BusDev
Support & Feature requests
Product evolutions
Partner strategic offerings
Commercial use
Analytics
App promotion
Development
You’ll have to find the right people
Tech
Architects Engineers DBAs
API Product Manager
Developer Evangelist Platform Marketing Partner Support
Sales & Marketing
Business Development
App Marketing Manager
Successful? Scale
Tech
Architects Engineers DBAs
API Product Manager
Developer Evangelist* Platform Marketing* Partner Support*
Sales & Marketing
Business Development*
App Marketing Manager*
*local roles
I wanna be a billionaire…
Source: John Musser, May 2012, ProgrammableWeb
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