The New Brand Landscape 2

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An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

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ARENASFOR BRANDS

MOBILE

ARENAFOR BRANDS...RFID

IN-STOREFROM CONTENT

TO SERVICES

CONCEPT MODEL

Participant initiated Activities / MAP14.Mars.2009 www.screenplay.no

Helge TennøStrategisk Leder / Digital Planner

www.SCREENPLAY.no

CONTENT

CONTAGION

CONVERSATION

5GUIDELINES

OF COLLABORATION

NEXT

GENERATION

PARTICIPATION

MAP

STEALABLE

INSIDE

UNIVERSE

OUTSIDE

UNIVERSE

SOCIAL

OBJECTPLATFORM

App.

Wdg.

Mob.

3scr.

ACTIVITIES

SOMETHING

WORTH

TALKING

ABOUT

INFORMATION

ENTERTAINMENT

KNOWLEDGE

VALUE

TOOLSDet må starte en samtale, mer en bre noe du ler av og sender videre.

FRESH

SERENDIPITY

SPARK

Herd / Swarm

Del-icio-usEFFECT

PORTABILITY

ACTIVATION

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