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Presentation by Benjamin Southworth in the Entrepreneurship Session at iMinds The Conference www.iminds.be
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THE MYTH OF INNOVATION
We live in a world of idiots. @inthecompanyof
INNOVATION:DEFINITION
GOVERNMENTS
GROWTH ENGINES
CORPORATES
NEW(ISH) PRODUCT
BRANDS
MARKETING
STARTUPS
“NEW” TECHNOLOGY
WHO PAYS FOR IT?
NO ONE CAN AGREE.
MARKETING?
BUSINESS DEVELOPMENT?
R&D?
REAL PEOPLE
TANGIBLES.
DELIVERABLES.
SECRET SAUCE.
COMMUNICATION
PROCESS
TECHNOLOGIES
SUMMARY
NO ONE KNOWS WHAT IT IS
NO ONE KNOWS WHO’S PAYING FOR IT
INNOVATION:EVERYONE WANTS IT.
NO ONE WANTS TO LOOK AFTER ITNO ONE KNOWS WHAT TO DO WITH IT
THAT’S ALL I KNOW.
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