The main trends in the use and development

Yuliya TikhokhodProject Manager, Yandex, Russia

The Main Trends in the Use and Development of Semantic Markup

• Why does Yandex need semantic markup?

• Basic facts about semantic markup

• Markup development (schema.org example)

Agenda

If you're so smart, why do you need someone to help?

Why does Yandex need semantic markup?

4

5

Yandex

6

Data Mining

7

Data from webmasters

Since late 2009, we have been using structured data from webmasters

9

Collecting data

Affiliate program

Forms

XML

Other file

Semantic markup

• Why does Yandex need semantic markup?

• Basic facts about semantic markup

• Markup development (schema.org example)

Agenda

• Syntax and Vocabulary

• Usage

• Statistics

Semantic Markup

12

13

14

Yand

ex b

egan

usin

g se

man

tic

mar

kup

Enha

nced

Sni

ppet

sSe

rvice

s

Open

Gra

ph

Impr

oved

sear

ch a

lgor

ithm

s

Firs

t com

mit

to sc

hem

a.or

g

Actio

ns, J

SON-

LD

Yand

ex Is

land

s

Micr

odat

a

2009 2010

Sche

ma.

org

2011 2013

RDFa

2008

Micr

ofor

mat

s

2005

15

24% of documents in the internet contain some semantic markup

16

Statistics for September 2013

17

Usage

• Why does Yandex need semantic markup?

• Basic facts about semantic markup

• Markup development (schema.org example)

Agenda

19

20

Explore• What?• Where?• How often?• Problems?

Internal discuss

Public-vocabs@w3.orgExternal comments

Latest updates

22

Actions

23

GoodRelations

24

LRMI

25

Health and Medical vocabulary

26

New syntax for schema.org – JSON-LD

Future work

28

Potential actions

29

Civic services

30

Reservations

31

Event schema update

32

Accessibility

33

Other schemas

34

• http://schema.org/

• http://blog.schema.org/

• http://www.w3.org/wiki/WebSchemas

• public-vocabs@w3.org • http://help.yandex.com/webmaster/?id=1127824

• http://webmaster.yandex.ru/microtest.xml

Useful links

Yuliya Tikhokhod

Project Manager

tilid@yandex-team.ru

@tihohodka

Thank you