The Local - Mobile Ad Market by Gideon Rubin

The Local Ad Market

Local + Mobile

50%+ of mobile queries

have local intent

90%take action as

a result

It’s Not Just the Engines

Tactics in Focus

• Complete Consistent NAPW

• Local Mobile Landing Page

• Claimed Business Profiles

• Local Search Factors: Citations

• Citations at Scale

Complete Consistent NAPWBefore: After:

= enhanced dataValue of enhanced data

Local Mobile Landing Page

Conical URL

IP is geo-targeted

Local meta data with geotags

Location specific content:

• Quick links to local social and

review sites

• Location map and directions

• Local coupons or special offers

• Responsive design for mobile

devices

Claimed Business Profiles

Local Search Factors:

CitationsCitations:

Authority

Consistency

Quality

Quantity

Other Factors:

• Quantity of citations from industry-

relevant domains and with mobile

indicators

• Quality/Authority of Inbound links to

Domain

• Individually Owner-Verified Google

Plus Local Page

Citations at Scale

Gideon Rubin - Chief Marketing Officer

Linkedin.com/in/GideonRubin

Twitter: @GideonRubin

facebook.com/LocalMarketLaunch

Twitter: @LocalLaunch