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The Korean Thumb Culture
Alexandra Pujol – Licence ATC alexandra.pujol@gmail.com
10/10/2012
Plan
1. The Korean Thumb Culture : definition & features 2. Connected People in a connected world 3. « Ppalli ppalli » : everything must go fast 4. « Self-made » Korea 5. The rise of social media 6. Consequences : is KTC reveals
« Eomji-jok » Korean Thumb Culture
Definition & features
• Young South-Korean generation from 15 to 30 years old, connected to Internet through their smartphones • Use smartphones (or tablets) everytime everywhere for everything • Cannot part with their smartphone : they always have it into their thumbs
The Korean Thumb Culture refers to …
http://www.france24.com/fr/20120822-pres-deux-sud-coreens-trois-possedent-smartphone, accessed on october, Tuesday, the 9th
Nearly 2/3 korean have a smartphone
http://bon-plan-mobile.over-blog.com/article-etude-plus-de-vente-d-iphone-que-de-naissance-dans-le-monde-chaque-jour-102018178.html accessed on october, monday, the 8th
There are more smartphones circulating
than Korean inhabitants
52 million smartphones circulating
50 million inhabitants
Iphones sales overtake the number of worldwide birth
Connected people in a connected world
http://www.youtube.com/watch?v=dqGgGq2xzfY&feature=plcp accessed on october, monday, the 8th http://www.mvfglobal.com/south-korea, accessed on october, Tuesday, the 9th
Advanced Internet
since 2000
81 %
Internet high speed access
Wireless broadband
throughout the country
Governement’s
investments in IT projects
« ppalli ppalli ! »
Everything must go fast
Social Korean system is highly competitive…
competition between people is ubiquitous
http://www.youtube.com/watch?v=dqGgGq2xzfY&feature=plcp accessed on october, monday, the 8th
Eagerness is a real
korean way of life
http://www.youtube.com/watch?v=dqGgGq2xzfY&feature=plcp accessed on october, monday, the 8th
Uses are fastly imitating and copying
http://www.youtube.com/watch?v=dqGgGq2xzfY&feature=plcp accessed on october, monday, the 8th
Korean people are always looking for
«next generation» technologies/equipment
http://www.youtube.com/watch?v=dqGgGq2xzfY&feature=plcp accessed on october, monday, the 8th
« self-made» Korea
Korean search engines
http://searchenginewatch.com/article/2064243/Search-Around-the-World-South-Korea accessed on october, monday, the 8th
62 %
4 %
http://www.youtube.com/watch?v=dqGgGq2xzfY&feature=plcp accessed on october, monday, the 8th
Korean social media
The rise of social media in Korea
A fast broadcasting of social media
http://www.korea.net/NewsFocus/Society/view?articleId=98532 , accessed on october, Tuesday, the 9th
Prevalence and ease of
internet usage
76 %
5.4 million users
More than 10 million users
Social Media Preferences
Microblogging
19 million unique visitors
7.6 million unique visitors
http://www.mvfglobal.com/south-korea, accessed on october, Tuesday, the 9th http://www.business-internet-chine.com/instant-messenger/le-sud-coreen-kakaotalk-va-entrer-en-chine-en-fin-dannee.php , accessed on october, Tuesday, the 9th
50 million users
• Send sms/email • Managing social networks • Building and maintaining relationships • Sharing information and news
What uses of smartphones /tablets?
Korean Thumb Culture : Consequences
on daily lifestyle and future uses
• Digital world is becoming
ubiquitous and is vanishing
in our daily lives
• A nomadic society is
booming • new coming-to-the-fore
economic models
• Communication and marketing stakes
Topics to discuss…
Thank you for your attention ! Ask your questions and let’s discuss ;)
Alexandra Pujol – Licence ATC alexandra.pujol@gmail.com
10/10/2012
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