The HubSpot Culture Code: Creating a Company We Love

CULTURE CODE

THE

Creating a company we love.

By: Jim O’Neill, jim@hubspot.com, @jajoneill

Advertisements/Pop-ups SPAM

Direct Mail Cold Calling

OUTBOUND

86% skip TV ads

91% unsubscribe from email

200M on the Do Not Call list

44% of direct mail is trashed

CUSTOMER GROWTH.

THEN NOW

FOCUS Pension Purpose

NEED Good Boss

Great Colleagues

HOURS 9-5 Whenever

WORKPLACE Office Wherever

TENURE Whole Career Whatever

HOW WE WORK HAS CHANGED.

2006

2007

Guiding Principles

1. No vacation policy

Guiding Principles

2. Use Good Judgment

3. No a$#-hole allowed

1. Unlimited vacation policy

2009/2010

CULTURE CODE

THE

Creating a company we love.

v24 13.09.07

WHAT’S CULTURE? A set of shared beliefs, values and practices.

A great culture helps attract great people.

THE HUBSPOT CULTURE CODE. 1.  We are maniacal about our mission and our

metrics. 2.  We Solve For The Customer. 3.  We are radically and uncomfortably transparent. 4.  We give ourselves the autonomy to be awesome. 5.  We are unreasonably selective about our peers. 6.  We invest in individual mastery and market value. 7.  We defy conventional “wisdom” as it’s often

unwise. 8.  We speak the truth and face the facts. 9.  We believe in work+life, not work vs. life. 10. We are a perpetual work in progress.

TRANSPARENCY

3!We are radically and uncomfortably transparent.

WE HAVE THE MOST INTERESTING WIKI ON THE PLANET.*

Examples of things we share and discuss: •  Financials (cash balance, burn-rate, P&L, etc.) •  Board meeting deck •  Management meeting deck •  “Strategic” topics •  Lore & Mythology (the funniest page on the wiki) *Unverified claim

AUTONOMY

Just because someone made a mistake years ago doesn’t mean we need a policy. WE DON’T PENALIZE THE MANY FOR THE MISTAKES OF THE FEW.

We only protect against really big stuff.

HAVING AUTONOMY DOESN’T MEAN CRAP IF YOU DON’T ACT. DON’T OVER-THINK IT.

JFDI. (Just F*#king Do It)

METRICS

THE HUBSPOT CULTURE CODE. 1.  We are maniacal about our mission and our metrics. 2.  We Solve For The Customer. 3.  We are radically and uncomfortably transparent. 4.  We give ourselves the autonomy to be awesome. 5.  We are unreasonably selective about our peers. 6.  We invest in individual mastery and market value. 7.  We defy conventional “wisdom” as it’s often unwise. 8.  We speak the truth and face the facts. 9.  We believe in work+life, not work vs. life. 10. We are a perpetual work in progress.

WORK IN PROGRESS

WE ARE NEVER DONE. Never done iterating. Never done learning. Never done rethinking.

THANK YOU.

Questions or Ideas: atlassianculture@hubspot.com

Text code below to 22333 or visit http://bit.ly/17cNaTp

The HubSpot Culture Code: Creating a Company We Love

To join this session, send text 136888 to 22333

AWESOME = 1A

PRETTY GOOD = 19

NOT BAD = 18

MEH = 17

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