The hcd process explained

HUMAN CENTERED DESIGN

ALLOWS US TO CREATE AND DELIVER SOLUTIONS BASED ON PEOPLE’S NEEDS

HUMAN CENTERED DESIGN:

- Design new solutions to design challenges- Hear the needs of the people and communities they’re designing for - Create innovative approaches to meet these needs- Deliver solutions that work in specific cultural and economic contexts - Centered in optimism and embracing constraints and complexity

HUMAN CENTERED DESIGN:

ISO standard of human-centered design describes 6 key principles that will ensure a design is user centered: 1. The design is based upon an explicit understanding of users, tasks and environments 2. Users are involved throughout design and development 3. The design is driven and refined by user-centered evaluation 4. The process is iterative 5. The design addresses the whole user experience 6. The design team includes multidisciplinary skills and

perspectives

HUMAN CENTERED SOLUTIONS:

- Industrial products- Technologies- Buildings- Marketing/communication campaigns- Websites- Services- Collaboration options- Management methods- Books- Etc.

HUMAN CENTERED DESIGN CHALLENGES:

- Poverty- Climate change- Food shortage (malnutrition)- Healthcare- Suppression (discrimination)- Trash- Etc.

The HUMAN CENTERED DESIGN process can be divided into 3 main phases the HEAR phase, the CREATE phase and the DELIVER phase.

The HUMAN CENTERED DESIGN process is a divergend and convergend process, that stimulates critical thinking and systemsthinking.

The HUMAN CENTERED DESIGN process includes multidisciplinary skills and perspectives

The HUMAN CENTERED DESIGN process is iterative. It ‘s about learning by doing and testing assumptions

1st pedicap test in the Netherlands2nd e-pedicap solar powered test in Kenya

HUMAN CENTERED DESIGN THE HEAR PHASE

1. Identify problem area (which knowledge do we need?)2. Recognize existing knowledge3. Gap in knowledge (identify people to speak with/ target group)4. Develop research approach & choose methods5. Gather knowledge/ field work6. Interpret & visualize knowledge (identify patterns, themes and

opportunity areas)

HUMAN CENTERED DESIGN THE CREATE PHASE

1. Identify design challenge2. Develop ideation approach & choose methods (designing for, with,

within or by your target group?)3. Create solutions4. Interpret & visualize opportunity areas5. Choose solutions6. Develop solutions7. Test feasibility8. Gather Interpret & visualize feedback on solutions

HUMAN CENTERED DESIGN THE DELIVER PHASE

1. Identify value proposition2. Develop implementation approach & choose methods3. Ideate implementation options4. Interpret & visualize implementation options5. Choose implementation options6. Identify resources required for delivering solutions 7. Make implementation plan8. Test viability9. Evaluate outcomes

DEVELOP DESIGN THINKING MINDSET

HEAR1. Form a team/ collaborations2. Develop your mindset3. Be empathic, be curious4. Iterate CREATE4. Be optimistic, be creative5. Think visual6. Prototype/ validate7. IterateDELIVER7. Make things tangible/viable8. Iterate

THE METHOD: HCD CANVASSESB.VASTBINDER & J. SPOELSTRA (AMIADESIGNER)

THE METHOD: HCD CANVASSESB.VASTBINDER & J. SPOELSTRA (AMIADESIGNER)

The Canvasses are a process tool that guides the individual user/ team of users through the Human Centered Design process. The canvasses facilitate ‘design thinking’ behavior like divergent and convergent steps, iteration, validation etc.

The Canvasses where developed with the idea to make the HCD process available to more users (both innovation process facilitators and problem owners) and democratize the design process.

The use of the canvasses and canvasses themselves can be adapted to your specific needs. You could for example use them individually, change the sequence (CHD instead of HCD), decide on your own planning or incorporate tools to help you take certain steps. Some of these tools could for example be found in IDEO.org’s HCD Toolkit.

THE BOOK: HUMAN CENTERED DESIGNIDEO.ORG & IDEO (T.BROWN – CHANGE BY DESIGN)

The Hear Canvas facilitates the discovery steps 1. Identify problem area2. Recognize existing knowledge

3. Gap in knowledge 4. Develop research approach &

choose methods5. Gather knowledge/ field work6. Interpret & visualize knowledge

The Create Canvas facilitates the design steps 1. Identify design challenge2. Develop ideation approach &

choose methods 3. Create solutions4. Interpret & visualize

opportunity areas5. Choose solutions6. Develop solutions7. Test feasibility8. Gather Interpret & visualize

feedback on solutions

The Deliver Canvas facilitates the deliver/implementation steps 1. Identify value proposition2. Develop implementation

approach & choose methods3. Ideate implementation

options4. Interpret & visualize

implementation options5. Choose implementation

options6. Identify resources required for

delivering solutions 7. Make implementation plan8. Test viability9. Evaluate outcomes

THE METHOD: HCD CANVASSESB.VASTBINDER & J. SPOELSTRA (AMIADESIGNER)

The Canvasses are a process tool that guides the individual user/ team of users through the Human Centered Design process. The canvasses facilitate ‘design thinking’ behavior like divergent and convergent steps, iteration, validation etc.

The Canvasses where developed with the idea to make the HCD process available to more users (both innovation process facilitators and problem owners) and democratize the design process.

The use of the canvasses and canvasses themselves can be adapted to your specific needs. You could for example use them individually, change the sequence (CHD instead of HCD), decide on your own planning or incorporate tools to help you take certain steps. Some of these tools could for example be found in IDEO.org’s HCD Toolkit.

WE ARE STILL DEVELOPING THE CANVASSES: HOW?

HCD canvasses:

• A4’s• Black and white• Using existing tools• Adaptable to different timeframes, goals etc.• Easy translatable to different languages• Easy translatable to different cultures• Etc.

DEMOCRATIZING THE DESIGN PROCESS

http://vimeo.com/59137121

At the ITM University in Indonesia we tested the first idea of the 3 HCD students together with local engineering students and teachers

https://vimeo.com/69304999

In Amsterdam (4 months later) we tested the posters build up out of A4’s with students from Elisava and Knowmads, who got to choice 1 poster for every project the are working on

WHAT WOULD WE LIKE TO ACCOMPLISH WITH THE HCD CANVASSES?

EMPOWERING YOU TO CREATE/FACILITATE YOUR OWN SOLUTIONS!