The Hardest Problem in E2.0 - Changing Our Culture

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Bert Sandie, Director, Learning & Development, Electronic Arts, Inc's Keynote Address at the Enterprise 2.0 Conference in Boston 2011. Using real-world experiences to demonstrate the critical importance of why culture and employee behaviors need our full attention to full leverage collaboration and knowledge sharing inside our organizations.

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The Challenge

Think Culture of Collaboration First

People

Hire & Grow Knowledge Workers

Create Collaborative Environments

Leverage Organizational Structure

Organization Structure

Team

Lead Change

Department

Division

Company

Company = Complex Ecosystem

The Drive to Change

Leading Change Model

Based on John Kotter’s Leading Change Model

+ +Head Heart Hands

Change takes place in three arenas

Thinking & Understanding

Motivation & Emotion

Behavior

Changing People Behaviors

Apply the Hands of Change