The Future of Google Analytics (GAUC / Trever Claiborne)

The Future of Google AnalyticsToday and Tomorrow

Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne

View the video on YouTube:http://www.youtube.com/watch?v=3KaHlt5pKSY

LORDOF

THE RINGS

Google Confidential and Proprietary

Agenda

• The Making of Google Analytics v5

• What’s New in Google Analytics v5

• The Future of Google Analytics

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The Making of Google Analytics v5

Google Confidential and Proprietary

“THIS ISN’T WORKING”

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GOOGLE ANALYTICS IS

GLOBAL

Four Engineers

Building features in v5

Summary: The Making of Google Analytics v5

Google Confidential and Proprietary 12

TAKING YOUR SITE FURTHER

UP AND TO THE RIGHT

Google Confidential and Proprietary

What’s New in Google Analytics v5

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View the video on YouTube:http://www.youtube.com/watch?v=Y14qGVW4n8A

It keeps coming

Web 1.0

Web 2.0

Make the Web Faster

Google Confidential and Proprietary

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Multi-Channel Funnels - Pilot

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Paid Search

Organic Search

Display Clicks

Social Networks

Affiliates

Email Marketing

Direct Visitation

Offline (via vanity URLs)

Conversions

Google Confidential and Proprietary

22

Direct

Referrals

Social Media

Organic SearchPaid Search

Email

Display Ads

High Assist / Lead Ratio Low Assist / Lead Ratio

Conversion Driving or Assisting?

Google Confidential and Proprietary

Summary: What’s New in Google Analytics v5

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The Future of Google Analytics

Google Confidential and Proprietary

HELP THE

COMPANY

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Google Confidential and Proprietary

HELP THE

MARKETER

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AttributionSEOSocialMobileDisplay

Google Confidential and Proprietary

HELP YOU

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Summary: The Future of Google Analytics

Google Confidential and Proprietary

Summary

• The Making of Google Analytics v5

• What’s New in Google Analytics v5

• The Future of Google Analytics

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Google Confidential and Proprietary

What to do now?

1. Use GA v5

2. Give us feedback

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Thank you!Trevor ClaiborneProduct Marketing Manager, Google Analytics@tclaiborne