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CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 1
Review the Webinar Recording here: Webinar
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 2
Digital Agility NowWith Digital Experience Management (DXM)
Jessica Sundstrom, VP Digital Marketing
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 3
Be a leader in Digital
Experience’s Third Wave
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 5
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 7
FRAGMENTED MARTECH STACK
LUMASCAPE LUMA PARTNERS COPYRIGHT 2015
CMO Challenge
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 8
SILOED SYSTEMS AND DATA
LUMASCAPE LUMA PARTNERS COPYRIGHT 2015
CIO Challenge
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 9
UNOMI
When you accept cookies, you think that you are accepting one vendor to access your data. In reality, your data is collected and used by
many, without you really understanding all the information they can access.
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 10
CMO/CIO-Led Digital Transformation
Creative Agility (CMO) Technical Agility (CIO)
Insights / Analytics: Understand
people as individuals
Personalization: Respond to
people’s needs in their moment
Intuitive Interfaces: Design and
deliver quality experiences with
elegant presentation
Customer-Centric Focus: Orient
workflows around cultivating
authentic human relationships
Ethical Data Management: Protect
customer privacy with transparent
operations
Real-time marketing
enablement
Real-time IT development
Real-time data & app
integration
Real-time application
updates
Re-purpose code in
Private App Store
Performance
Open, integratable User
Experience Platform
Content ⦿ Context ⦿ Collaboration ⦿ Commerce
It’s about being human beings serving human beings facilitated by technology.
Employee Agility (employees)
New mindset employees
and leadership
Cross functional
Align around
customers/employees –
put people in the center
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 11
THE NEW CUSTOMER
IMPERATIVE
Convenience Immediacy Intimacy
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 14
“The time is now for CMOs to partner with CIOs to focus on the entire
customer journey, the entire customer experience. CMOs have
mastered the art and science of data-driven, demand generation
marketing. But post-acquisition, it’s the customer’s interactions with all
other parts of an organization that determine their success and long-
term loyalty and advocacy.”
~ Kevin Cochrane, Chief Marketing Officer, Jahia
CMSWire Webinar 2016-02-18I ©Jahia Solutions Group 2016 15
Where do you go from here?
Be sure to visit our Resources page at www.jahia.com
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