The Content Imperative

The Content Imperative.

Steve Sponder Chief Digital Officer, Five by Five // fivebyfiveuk.comblog.stevesponder.com // @stevesponder

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The Content Imperative.

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The disruption briefing.

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1. Disruption is not always obvious.

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This ‘telephone’ has too many shortcomings to be seriously considered

as a means of communications.

The device is inherently of no value to us.

Western Union internal memo (1876)

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The problem with television is that the people must sit and

keep their eyes glued on a screen;

the average American family hasn’t time for it.

The New York Times (1939)

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The Internet?We are not interested in it.

Bill Gates (1993)

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2. Social media arethe disruption drivers.

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3. People are sharing their views and experiences.

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4. People can easily discover others’ views and experiences.

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5. People are now ‘in the know’ and in control.

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6. In this transparent world, brands are forced to change their approach and behaviour.

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Content drives conversations

Engage through conversations

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Strategy

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1. Principles

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2. Objective

Image source: http://www.flickr.com/photos/brevortasset

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3. Substance

The world would be a better place if…

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4. Value (social currency)

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5. Sources

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6. Spaces

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6. Spaces

7. Formats

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8. Social Agents

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9. Schedule

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10. Review

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Last thought…

It it’s not worth talking about,it’s not worth doing.

Source: http://www.brandinfiltration.com

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Let’s continue the conversation:

blog.stevesponder.com // @stevesponder