The Comments About iPad & Tablet PC

The Comments About iPad & Tablet PC

2010. 9. 15mobizen

We Didn’t Get iPad Yet.

iPhone Made To Remind Them.

아~~~!!!그래서 다들 스마트폰,스마트폰 하는구나~~!

NO ‘초반 러쉬’!

Time Has Changed

What Is the Tablet PC?

A Tablet PC is a laptop PC equipped with a stylus or a touchscreen. This form factor is intended to offer a more mobile PC; Tablet PCs may be used where notebooks are impractical or unwieldy, or do not provide the needed functionality.

- From : Wikipedia

Comdex 2001

Now, We’ve Got iPad.

Magazine, E-Books, Newspaper

Stop Guessing!

iPad’s The First CF

Is iPad The Mobile Device?

62%

38%

Wi-Fi Only 3G

iPad Model

- Source : technologizer.com

69%

31%

Wi-Fi Only 3G

- Source : wifiipad.org

Never27.0%

Rarely35.0%

Sometimes22.0%

Mostly11%

Always5%

- Source : coopermurphy

Take iPad With You When You Leave Home

0% 18% 35% 53% 70%

65.7%

46.7%

27.3%

24.0%

22.0%

18.7%

12.7%

11.3%

7.0%

3.0%

Own Room

Living Room

Bedroom

Work

Cafe

Trains, Bus

Car

Travel Destination

Kitchen

Veranda, Garden

- Source : macromill.com

Where Do You Use iPad?

No, iPad Is The Portable Device.

Is iPad For Apple Fanboy?

0%

18%

35%

53%

70%

50.96%

62.95%

1.27%

8.55%

2.89%

WindowsOSX

AndroidiPhone

Linux

iPad Users Also Have

- Source : Chitika

No, iPad Is The General Device.

Is iPad Optimized For Entertainment?

Games40%

Entertainment13%

Social15%

Sports5%

Travel5%

LifeStyle4%

Utilities3%

Books3%

Finance3%

Music2%

News2%

Productivity2%

Other5%

Number Of iPad Applications

- Source : Flurry Analytics, 2010. 5.

% iPad Transactions Per Industry

Communities45%

Retail28%

Gambling23%

Financial3%

Gaming1%

- Source : iovation, 2010. 4.

0% 18% 35% 53% 70%

68%

44%

37%

28%

24%

Web Surfing

E-mail

eBooks

Magazine/Newspaper

Video

iPad’s Major Usage

- Source : Apple Insider

"iPad creates an entirely new category of devices that will connect users with their apps and

content in a much more intimate, intuitive and fun way than ever before"

We Can’t Ignore Another Device

We Have Too Many Devices.

Complementary GoodsOR

Substitute Goods

N-Screen Strategy

Online Is Not Stand-Aline Activity.

66% Of User Do Multi-Tasking In Online.

Creation 77%, Transaction 74%, Information 73%

- Source : Microsoft

Samsung LED TV & Tablet

iPad & Cable TV

How About Magazine?

어제 갤럭시샀는데...

아, 삼성폰?

아니. LA 갤럭시 They Are Rich

Is This Fresh?

Rich Layout. Are You Sure?

New Contents For New Device

0%

18%

35%

53%

70%

55%

24%

19%

21%

Without Interactive Products

With Interactive Products

Print OnlyPrint + InteractiveInteractive Only

Subscriber Retention Rate

- Source : Oliver Wyman

64%

0%

4%

8%

11%

15%

5%

3%

3%

9%

Without Interactive Products

With Interactive Products

Print OnlyPrint + InteractiveInteractive Only

New Subscriber Rate

- Source : Oliver Wyman

15%

Interaction

Newspaper In Smart Phone

Softbank’s Viewn

Issue Is More Important Than Brand

Case Study - News Finder

Where Is The ‘리플’?

Why Don’t Use Social Platform?

Take A Look Your DNA

Select Your Business Position, First.

Don’t Be ‘All-In’.

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Thanks For Listening.