The Big Reverse of the Web

It’s theEND OF THE

WEB AS WE KNOW IT

and I feel finehttp://acquia.com — http://buytaert.net — @Dries

Founder ofDrupalPowers 1 in 40

websites worldwide

About Mehttp://buytaert.net — @Dries

CTO of Acquiafastest growing

private co. in US. 2 successive years

About Mehttp://buytaert.net — @Dries

What am I goingto talk about?

The future of the web

Lessonsfrom history

The Experience

Web

Architecture(a little)

Push and Pull

Industry Impact

The Open Web

Privacy

1790

Industrial Revolution

1790

Industrial Revolution

?

1790

Guilds

1350

Renaissance

HuntmacherSchneider Brauer

17901350

Age Of Guilds

Bespoke Tailoring

One-on-One

Customization

One-on-One

Handmade Goods

High Quality

One-on-One

Customization

High End Materials

Low Cost

Speed

EfficiencyCustomization

High Quality

IndustrialRevolution

One-on-One

Age of Guilds

Regency watch

Civil War Watch

18631790

One-On-One

High Quality

Customization

Efficiency

Speed

Low Cost

Timex Watch

19401863

One-On-One

High Quality

Customization

Efficiency

Speed

Low Cost

One-On-One

High Quality

Customization

Efficiency

Speed

Low Cost

1983

Customizable Swatch Watch

One-On-One

High Quality

Customization

Efficiency

Speed

Low Cost

?

Let’sfast forward

The big reverseof the web

Today’s web is Pull based

Soon it will be Push based

Content will find you

It’s already happening

Media

Products

People

Music

What do they have in common?

One-on-one

Content-rich

Omni-channel

Contextual

The PullExperience

We’re Tracking & Measuring Our Lives

!!!!

What should I get Dusty?

1 to 2 weeks

payment info

waitship

reviews

add to cart address

review

create account

search price comparevisit websites

That’s Pull.What about Push?

We’re tracking & measuring our lives

Context Aware

Notifications

Streams

Aggregated

Personalized

Branded

Actionable

Cards

Push-based delivery

Success!

1 to 2 weeks

payment info

waitship

reviews

add to cart address

review

create account

search price comparevisit websites

Less than a day

shop ship (short) wait

What will make this happen?

?

Friendship Status

Shipping Address

Payment Information

Product Preferences

Location and Time

Personal information powers the experience

Nobody has all the data

Address, phone#

Social graph

Location

Payment gateway

Purchase history

Curated streams

Data

Features

What about privacy?

Tastes

Friendship Status

Friendship Status

That’s creepy.

Even Facebook Login is now opt-in

We need to get privacy right

How will push work?

New content is created

Brand

Published to the Brand site

Brand

Also to an API as a rendered “card”

Brand

Aggregators pull from brand APIs

Aggregator

Filter on contexts per-person

Aggregator

And deliver a curated stream

Aggregator

User

User views stream on their device

User takes action

User

Payment is processed

Commerce

$

Product is delivered

Fulfillment

$

Creation Aggregation Delivery Fulfillment

What does this mean for a single site?

?

Travel

What you need comes to you

Location

Date time

Interests

Social graph

Rich user profileA

Rich meta data

Lots of content B

getBestNext Experience()

Content matchmaking

3rd party servicegetBestNextExperience()

An endpointB

Presentation layerE

Anonymous

Authenticated

No two experiences will be the same

loading

loading

loading

loading

Caching becomes much more important

No two experiences will be the same

loading

loading

loading

loading

More precise cache invalidation

More precise cache variation

Server/client side dynamic content substitution

Facebook-style “BigPipe”

What does this enable?

One-On-One

Customization

High Quality

Low Cost

Efficiency

?Speed

Brick & mortar retail will crumble

But we’re at the dawn of the era of makers

Personal data is at risk

But push brings more physical security

Colleges are in decline

But education will be more accessible

Traditional media is on life support

But information is more universal than ever

The open web is closing

The open web is closing

But open-source is alive and well

Healthcare will be more worry free

BUT

Push puts people over technology

Push isn’t bad or goodjust different

Get ready!

Q&A

Thanks

http://buytaert.net/the-big-reverse-of-the-webhttp://acquia.com