The Automotive Opportunity - Scott Lyons, Ford

Scott LyonsBusiness Development, Connected Services Solutions Organization

The Automotive Opportunity

58% of smartphone owners in the US and 47% in Western Europe report using apps while driving!

Build It and They Will Come

2013

Apps + Apps and More Apps

Distracted Driver Guidelines + Common Sense

USE CASES DEFINED AND RIGOROUSLY TESTING

Connected Car: A Personalized Experience

Unique/Value Driven In Car Experiences = Monetization Opportunity

Vehicle DATA

+1

=+ +

EXAMPLE: Driver Performance App

B2B: FleetsB2C:

Consumers

Car ONLY Experiences = Monetization Opportunity

=+

EXAMPLE: ‘Stay Awake’ Assistant

Everyone

Car Only Apps = Untapped Market

+

In Car in MONTHS Rather Then Years…

Access to head unit + Screen

Define use cases + Integrate API’s

How SYNC AppLink Works

2 - Access & control apps through SYNC voice commands and vehicle

buttons

1 - App audio through vehicle sound system

3 - App content shown on vehicle

display

4 - Apps can access vehicle

data like GPS, odo, etc.

AppLink is software on the vehicle and in the smartphone application

SYNC AppLink: Cross Platform + Open = Developer Friendly

First automaker to announce an open mobile app developer program at the 2013 International

CES in Las Vegas

Ford has contributed the source code for SYNC AppLink

to the open-source GENIVI Alliance

SMART DEVICE LINK

• NEW FEATURES, FAST• EASE OF USE• RIGHT APP RIGHT MARKET• SEAMLESS USE• COST

CONSUMER Benefits….

• HIGHT VOLUME PLATFORM• GLOBAL • PUSH NEW FEATURES FAST• COST & TIME TO MARKET• OEM COLLABORATION

DEVELOPER Benefits….

• HARNESS INNOVATION• TIME TO MARKET• PIPELINE • CONSUMER SATISFACTION

FORD Benefits….

19

SYNC AppLink – App Discovery and Dev Environment

www.developer.ford.comFord App Catalogue to improve discoverability of AppLink enabled

AppsLink to AppStore for purchase and download

APP CATALOGUE

SDK and Developer Tools

SOFTWARE DEVELOPMENT KITS

DOCUMENTATION

SAMPLE CODE

TEST PROCEDURES

TIPS AND TRICKS

BLOG POSTS

ONLINE FORUM

FORD SUPPORT

slyons21@ford.com