The Art of Roadmap Prioritization

Barbara  NelsonVP  of  MarketingSage  Construction  and  Real  Estate

The  Art  of  Roadmap  Prioritization  and  Trade  Offs

We  have  2,000  enhancement  requests  to  prioritize.

We  have  a  huge  market  opportunity.  [I  have  no  data,  but  it  must  be  huge].

It  would  be  cool  if…

Our  biggest  customer  wants…

The  president  wants…

Current  Customers

New  Customers

We  Want  your  Feedback

• Holistic  set

Market  Opportunity  Score[Importance  +  (Importance  – Satisfaction)  =  Opportunity]  

Desired  Outcome Importance Satisfaction Opportunity

This 10 2 18That 6 10 2Another 8 3 13More 8 6 10

Customer Opp

ScoreIdea Segment Persona New Existing $ LOE Theme

Mobile  app A 1 x L M 12 Red

Improve big  thing C 2 x x 8 Blue

Fix  this 3 x

Fix  that 3 x

Fix another 3 x

New  SaaS feature A 1 x x 15 Red

Migrate platform

Cool idea Red

Like the  competition B 1 x 4

Checklist  feature B 1 x 5

New  innovation Z x White

Minimum  viable  product

A  set  of  product  functionality  that  can  best  be  described  by  the  following  phrase:

“Well,  it’s  the  least  we  could  do.”

SAE ED KHANDEV I L’ S  D I C T IONARY  FOR  H IGH   T E CH

USA B L E

SUPPO R TA B L E

S E L L A B L E AVA I L A B L E

L AUNCHA B L E

Stay  Connected

Barbara.Nelson@gmail.com

BarbaraGNelson

@barbaragnelson

Barbara  NelsonVP,  Marketing,  Sage  Construction  and  Real  Estate