The Art of Blogging: Non Profit Edition

Image from Flickr user Lorrie McClanahan  

Michelle  Lentz  

Social  Media  Trainer  &  Consultant  (I  train  people  on  all  these  cool  tools.)  

Write  Technology  h<p://www.write-­‐tech.com  

Director  of  MarkeEng  h<p://www.panstoria.com  

ContribuEng  Blogger  h<p://bub.blicio.us  

Wine  Blogger    h<p://www.wine-­‐girl.net  

Resources

h<p://wt-­‐socialmedia.wikispaces.com  

Blogs

Who’s Reading?

Image from Flickr user turtlemom4bacon  

Business & Non-Profit Blogs

Image from Flickr user Caveman_92223

Brands in the Blogosphere

Monitor  Your  Brand:  

Google  alerts:    google.com/alerts  

TechnoraE.com  

Google  Blog  Search:  blogsearch.google.com  

Business Blogging

Professional Benefits

Corporate Blogging Policies http://www.socialmediatoday.com/SMC/155843

Social Policy Generator http://policytool.net

Goals

Image from Flickr user akseabird

Audience

Image from Flickr user Pete Lambert

Time Spent Blogging per Week

TechnoraE  State  of  the  Blogosphere  11/08  

Blogging in Business: Is it worth it?

Image from Flickr user Max’s Pix

Perception of Blogs

TechnoraE  State  of  the  Blogosphere  11/08  

Forrester  Reports:  The  ROI  of  Blogging  

Image  from  Flickr  user  geishaboy500  

Tools of the Trade http://www.weblogmatrix.org

From flickr user Alexander Drachmann

Questions

“10 Commandments” of Blogging http://bit.ly/MMlIu

Image from Flickr user Neil Gillis

Promote!!

Promote!!

Promote!!

Promote!!

Promote!!

Promote!!

From flickr user atomicity

Questions

E: michelle@write-tech.com Twitter: @writetechnology

Site: http://www.write-tech.com Blog: http://www.wine-girl.net

Blog: http://bub.blicio.us

LinkedIn: http://www.linkedin.com/in/writetech SlideShare: http://www.slideshare.net/writetech