Thank you for Coding #BSW13

Hoang C. Huynh @Aetheros HH

@Thank You for Smoking HHTHANK YOU FOR CODING - BSW 2013

«Coding seriously damages your health»

@Aetheros HHTHANK YOU FOR CODING - BSW 2013

THISIS #ME

HI, MY NAME ISHOANG and I’m an!

EXPERIENCE DESIGNER

THISIS NOT #ME

HI, MY NAME ISJUSTIN and I’m an!

EXPERIENCE DESIGNER

Legacy Folks ELITE HEROES TEAMMARKETING GIRLS

CODE NINJAS

HHTHANK YOU FOR CODING - BSW 2013

Project Elapsed Time

Project Completion

GOALestimated 100%

estimated onTime

THE MISSING POINT (theoretical)

Project Elapsed Time

Project Completion costs

NEW GOALestimated 1000%

estimated onTime x10 ?

THE MISSING POINT (reality)

OlD GOALestimated 100%

DEVELOPERSDEVELOPERSDEVELOPERSDEVELOPERS

lines of code written every day lines of code each week lines of code each year

500 2500

100.000

WHY ???

We are working 200 days

of our life each year

BUDGET?

@The Matrix HHTHANK YOU FOR CODING - BSW 2013

CODE METRICS?

@Scary Movie HHTHANK YOU FOR CODING - BSW 2013

LISTEN TO USERSDON’T LISTEN TO USERS

ON BUDGET

ON TIME

CLIENTS REQUIREMENTS OK?

USERS NEEDS SATISFIED?

DID I LEARN SOMETHING NEW?

THERE HAS TO BE SOMETHING ELSE!

Source: Quora HHTHANK YOU FOR CODING - BSW 2013

IS THIS GOOD DESIGN?

IS THIS BAD DESIGN?

Design is not just what it looks like and feels like.

DESIGN is HOW it WORKS.

Steve Jobs (1955 - 2011)

WHO CARES?

DE·SIGN (\di-ˈzīn\) !

: to plan and make decisions about (something that is being built or created) : to create the plans, drawings, etc., that show how (something) will be made !: to plan and make (something) for a specific use or purpose !: to think of (something, such as a plan) : to plan (something) in your mind

from the Merriam-Webster Dictionary

ON BUDGET

ON TIME

CLIENTS REQUIREMENTS OK?

USERS NEEDS SATISFIED?

DID I LEARN SOMETHING NEW?

SOCIAL RESPONSIBILITY

“Programmers, designers, system engineers and all the Internet workers

should realize that their work can make millions of people’s lives miserable.”

Ben Hammersley

WE ARE ALL DESIGNERS

LABELS / TEXT COMPREHENSION

14 - 65 YRS OLD

Sources: Consiglio Universitario Nazionale 2012

5% aren’t able to read single chars or numbers

33% can't read or understand simple sentences

71% are not able to fully understand a written text of medium length

@Repubblica.it HHTHANK YOU FOR CODING - BSW 2013

"nullum crimen, nulla poena sine praevia lege poenali"

US 5960411

@Amazon.com HHTHANK YOU FOR CODING - BSW 2013

In 2012, Amazon did $61.09 Billion in revenue.!!Let’s assume that 1-Click increases Amazon’s sales by 5% each year. That’s an additional $3.1 Billion.!!Amazon’s operating margin was 1.7%.!That’s an additional $52.7 Million in operating income.

@The New Yorker HHTHANK YOU FOR CODING - BSW 2013

@The Verge HHTHANK YOU FOR CODING - BSW 2013

5HHTHANK YOU FOR CODING - BSW 2013

TAKEAWAYSThings you’ll want to remember

#TAKEYOURTIME

#TAKEDISTANCE

#THINKTOMORROW

#BECRITICAL

HHTHANK YOU FOR CODING - BSW 2013Sources: columbia.edu

THEAVERAGEDEGREES OFSEPARATION4

@Thank You For Smoking HHTHANK YOU FOR CODING - BSW 2013

#THINKPUBLIC

HHTHANK YOU FOR CODING - BSW 2013@the-fat-boy

We are all beautiful inside..EXCEPT WHEN WE ARE NOT.

QUESTIONS?

Hoang C. Huynh @Aetheros HH

Thank you for Coding #BSW13

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