Text Analytics

Transform Text into Knowledge

Text Analytics

Satyajit Gupte

gupte.satyajit@gmail.com

Ecommerce Merchant Risk Analysis Crawl ecommerce merchant websites and extract key

features . Calculate risk score based on probability of occurrence of

features for a particular class. Identify ecommerce sites selling prohibited items. Real-time monitoring to safe-guard reputation risk, stay

within laws.

Risk categories:Online GamblingPrescription DrugsPornographyTobaccoRacismWeapons, etc

Voice of Customer

Aggregate and Analyze customer feedback. Identify and track changes in sentiment. Topic Analysis. Aggregate user content across Sources.

Sources:Call center transcripts, Emails, Communities, Review sites, Twitter, Forums, blogs, SMS, RSS feeds,Web forms.

Content Recommendation Engine Understand key attributes of any type of content. Content could be products, articles, PDFs, emails,

advertising, etc. Explicit attributes: product features, author, topic tags. Implicit attributes: taste, intent, target customer age,

demography etc. Suggest similar content by matching extracted attributes.

Recommend related products

Recommend similar content

Entity Miner

Identify Entity Names from unstructured text. Semantically tag text for intelligent search, visualization,

and analysis. Identify people, companies, cities, brand names, concepts,

etc. Transform free-form documents into actionable

information.

Unstructured Text

Key Entities

Market Research Engine

Distributed crawlers to Track Social Media in Real Time. Twitter, Facebook, Blogs, Review forums. Analyze Product, brand sentiment. Identify key influencers, discover new leads. Understand Emerging trends. Measure Campaign Effectiveness.

Reactions after the launch of iPad

Competitive Intelligence

Focused crawlers on competitor’s websites. Scrape competitor's product catalog, pricing information. Track prices of key items to analyze pricing strategy. Usability analysis of competitor’s website. React quickly to new product launches, set optimum price

on your products.

Compare Prices,Identify

new Launche

s

Focused Crawlers

Scorecard

Intranet Talk Monitor

Monitor employee conversations on internal messenger, chat services.

Filter unwanted conversations before they are published. React in real time to leak of confidential information. Identify key positive and negative influencers in your

organization. Nip HR problems in the bud.

Know what your

Employees Speak

Text Analytic

s

Contextual Advertising

Extract topic, key phrases, target demographics from web pages.

Find best matches from inventory of advertisements. Display text and banner advertisements on the right page

on the right website. Relevant

adsMore clicks

on adsTargeted visitors

Investment Research Engine

Automatically search the internet and download financial/corporate reports.

Extract key figures like consolidated revenue, net profit, reserves, surplus etc

Crawl financial news sites to monitor updates about the target company

Qualitative&

Quantitative analysis

Annual report Live stock feed Financial news feed