View
207
Download
1
Category
Tags:
Preview:
Citation preview
Hussein Fazal
Telus Tech MeetupBootstrapping to Success
Brief History
2008 – Started AdParlor. Facebook Advertising Company
Grew it to $100M revenue run rate without taking any funding
2011 – Sold to AdKnowlege
2015 – Completed 3-year earn-out. Ready to start something else
What we did at AdParlor
Create hundreds of AdsOptimize towards best performing Ads
NETFLIX EXAMPLE
5 Tips for Bootstrapping success
#1 – Work your ass off. Everybody.
Co-Founders: 18-7-365
Set the tone for early employees.
Employee option pool
10 people – got work of 30 done
#2 – Innovative approach to getting PR
1. Create a Google Alert for specific topics in which you are an expert
2. When someone writes about that topic, give them intelligent comments/data about their article
3. Eventually they will begin to ask you for your opinion/data for future articles
#3 – Tactical Advertising Dollars
Facebook employees were our biggest source of leads/credibility. 1. Blogged content FB employees would like2. Posted it on our Facebook page3. Bought Advertising and specifically targeted
Facebook employees4. They would share with their friends (other
Facebook employees + clients)
VP of Advertising & Global Operations
#4 – Get things for FREE
#5 – Spend time in the Valley
Canadian Technology Accelerator
Lived for 6 months in Palo Alto. Worked out of P&P Center in Sunnyvale
Game Changer
Thank You
Hussein.fazal@gmail.com@hussein_fazal
Recommended