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Telecom APIs Back to Basics... Speaking Session featuring from Telecom APIs, Ross Garrett, Director of Product Marketing, Layer 7 Telco’s have become distracted by the promise of success from open developer ecosystems, and mis-guided API monetization strategies. In this presentation, we will take a fresh look at the importance and utility of APIs and opportunities that an API-Oriented Architecture provides. As other industries re-make themselves as modern software-defined businesses, so too must the modern Telco embrace APIs, turning their network into a platform that supports agility and innovation.
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http://www.flickr.com/photos/67980734@N06/6187124550/
So How Did We Get Here?
Parlay1998
SalesForce.com
2000
Amazon
2002
Parlay X
2003
Flickr2004
iPhone
2007
ProgrammableWeb
2005
FacebookTwitter2006 Twilio
2007/8
OneAPI2008
iMessage
2011
WebRTC2011
Skype2003
RCS200
8
So is there a common thread woven into this timeline?
http://www.flickr.com/photos/81389833@N00/2915425151/
APIs are the fabric of our world
http://www.flickr.com/photos/69392086@N06/10017623584
Bring back the utility of APIs
API-Oriented Architecture
• Every layer from application to infrastructure is service enabled
• API Management (not standards) is the universal abstraction layer
• APIs lead a new Service Delivery paradigm
The Software-Defined Telco
http://portal.etsi.org/NFV/NFV_White_Paper.pdf
RAN
DPI
SBC
GGSN
CDN
MR
Standard High Volume Ethernet Switches
Standard High Volume Storage
Standard High Volume Servers
Classic Network Appliance Approach
Network Virtualization Approach
Orchestrated, Automatic &
Remote Install
ISVVirtual
Appliances
Thank-you!
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