Technology & Real Estate Presentation - Eric Eckardt

@

10 Ways Technology Can Help You Build Your Business

Experienced real estate technology entrepreneur

Licensed real estate broker in NY & FL

Founded virtual real estate brokerage serving CA, FL, NY

2012 Inman Most Innovative Real Estate Startup Finalist

Founded real estate, mortgage and other online businesses

Managing Partner / Owner of a leading Realogy brand

Sold independent brokerage to a Realogy brand

Former investment banker (leveraged finance)

Eric Eckardt Vice President & General Manager Direct to Broker at Hubzu

@

@ericeckardt

Client Engagement

Local/National Engagement

Business Management

Lead Generation

Virtual Office

Online Presence

Online Brand Management

Communication

Pick at least one technology practice that fits your model to implement into your business.

How can you use technology?

Technology can improve

efficiency, but is not a substitute

for a sound business model.

@ericeckardt

Today’s Home Buyer is Tech Savvy

90% of home buyers start their search online

85% of buyers use a mobile device

70% access the Internet from smart phones

15% access the Internet from tablets

Home Buyer Mobile Use

31%Gen X

1965-1979

28%Gen Y

1980-2000

18%Young Boomers

1955-1964

Frequency of Internet use is directly related to age.

Young buyers are more likely to use the Internet during their search.

@ericeckardt

Today’s Home Seller is Tech Savvy

88% of home sellers were assisted by an agent

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Online Buying Behavior

$348.8

$301.7

FY 2012FY 2011

>90%

88%

FY 2012FY 2011

U.S. B2C eCommerce Salesin Billions

Online Real Estate Searches

>78,000

2013 YTDFY2009

Hubzu Homes Sold in Units

@ericeckardt

First-Time Home Buyers On the Rise

The share of first-time home buyers rose slightly to 39% in 2012.

83% of first-time home buyers were under the age of 44.

39% of buyers are first-timers vs. 34% of sellers.

First-time Buyer Share Closer to Historical Norm

2001

2003

1905

1905

1905

1905

1905

1905

1905

1905

1905

20%

25%

30%

35%

40%

45%

50%

55%

60%

42%40%40%40%

36%39%

41%

47%50%

37%39%

@ericeckardt

REALTOR® Profile 94% of REALTORS communicate with clients via mobile device

REALTOR Average Age = 57; only 50% use a smartphone

15% believe technology is the best way to distinguish yourself

REALTORS spent more on technology in 2012 than in 2010

50% of REALTORS use Facebook daily-to-weekly; 25% say the

same for LinkedIn

54% of REALTORS closed between 1 and 10 deals in 2011

Are you Technology Driven?

@ericeckardt

What does this mean for your business?

@ericeckardt

Of the 4 billion mobile phone, more than 1 billion consumers currently carry smart phones in their pockets.

200 million YouTube views occur on mobile daily

#1 Incorporate Mobile into Your Business

89% of new home shoppers use mobile search engine on the onset

@ericeckardt

Documentation: Free application that works across multiple platforms. Great way to review, edit, create Word docs, Excel spread sheets, and PowerPoint presentations.

Genius Scan

Scanning: You can scan documents on the go and then email or store the document in the cloud.

Consumer / Client: Allows you to create and share photos in a magazine style document. Take photos from your listing to create personalize magazine for the seller viewable on an iPad, iPhone, or iPod Touch

Demographic Info: Sitegeist helps you to learn more about your surroundings in seconds. Drawing on publicly available information, the app presents solid data in a simple at-a-glance format to help you tap into the pulse of your location anywhere in the U.S.

Beamr

Sitegeist

#1 How you can incorporate mobile

@ericeckardt

#1 OpenHouse Pro App

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#1 Sitegeist App – Hyperlocal

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Last year, 9.8 trillion texts were sent, according to The Chief Marketing Officer (CMO) Council.

Mobile is changing the normal routines of consumers and disrupting business models.

Texting Is the New EmailDoes Your Company Do It Right?

May 2013

#2 Texting is Here to Stay

@ericeckardt

May 2013

MightyText: Text from your computer or tablet using your CURRENT Android Phone and number. Send & Receive SMS on your computer or tablet. Instant Notifications on computer/tablet when SMS hits phone. 100% Free!

YouMail is a free app that offers a number of voicemail solutions including transcription, which will convert those voicemails into texts. Available for Apple and Droid.

#2 Texting is Here to Stay

Invisible Text (for Apple and Droid) prevents your messages and photos from being saved and/or forwarded by another party

@ericeckardt

Social media is a way to engage with your customers. Apps such

as Hootsuite, Buffer, Sproutsocial and Social Bro can help efficiently create relationships online.

#3 Embrace Social Media

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#3 Manage Online Profile

@ericeckardt

67%

56%

2017EFY2012

Global Online Video Traffic

More than 6 billion hours of video are watched each month on YouTube

#4 Online Video Explosion

Source: Cisco

89 Million people in the U.S. will watch 1.2 Billion online videos today

@ericeckardt

Instagram Video 15 Seconds

Mobile Virtual ToursDesigned for Real Estate

#4 Online Video Explosion

@ericeckardt

#4 Incorporate Video

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Engaging with Agents

#4 Online Video Explosion

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#4 HdHat.com

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Consumers have access to a wealth of information

Common Search Terms

#5 Internet Search – SEO

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Historical Home Prices School Rankings Neighborhood Information

Comparable Homes Agent Reviews Market Inventory And MORE!

Google apps suite and other platforms are designed to help manage transactions, share documents and store data.

#6 Take Advantage of “The Cloud”

@ericeckardt

#6 Cloud Brokerage - Lean Approach

Test the “new” model continuously

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#7 Utilize e-Signature Capabilities

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VS

#8 High Quality Digital Photography

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#8 High Quality Digital Photography

Use a free, photo editor program or invest in Photoshop Lightroom

Get a smart phone lens add on or an app that takes 360 degree shots

Get a light source that mounts to your phone

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#8 OverApp | Add text to Photos

The integration of search, social, email, video and the Internet into your marketing plan is paramount for success.

Ideas that work: Social Mobile Video

#9 Consider High-Tech Marketing

@ericeckardt

#10 Selling Online at Hubzu

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Conflicting Information

Social Media > 1 million REALTORS®

Online Reviews

Google SearchMultiple Site Searches

Don’t get Overwhelmed

89%

84%

FY2012FY2008

89% of buyers retained a REALTOR in 2012, up from 69% in 2001. It’s the same on the seller side, where only 9% sold a home without an agent, down from a high of 20% in 1987.

REALTOR® – Trusted Advisor

@ericeckardt

Q.

A.@ericeckardt