Technology as a platform for Innovation

Stephane Fournis Territory Sales manager, EEMEA, Media Platforms May, 25th, 2011

Technology as a platform for Innovation

2

Consumers are sophisticated in their needs

Customised Dynamic

Relevant Social

•  Rich Media Metrics

–  Click-through rate

–  Interaction rate

–  Average Interaction Time

–  Expansion rate

–  Average Expanding Time

–  Video complete rate

–  and many more! –  up to 100 standard

–  and also customizable!

•  Integrated reporting

•  Conversion reporting

Allowing Users to ENGAGE Beyond the Click

Click-through

Display Time

Interaction

Expansion

Video complete

Click-through

and more !

NON RICH MEDIA RICH MEDIA

ADDITIONAL ENGAGEMENT

METRICS

Available AdForms on our properties

Available formats and features in GDN

File Types Max. file size

Max. file size – polite

download

Animation lenght Maximum frame rate

Unit sizes Image Flash Max. host initiated

play

Max. user-initiated

play

120x600

JPEG, PNG, GIF

SWF (Flash

versions 4-10)

50K 2.2MB 30 sec 4 min 24fps

160x600

200x200

250x250

300x250

336x280

468x60

728x90

Forbidden: pop-ups, auto play, auto download, mouseover-to-play, capturing any personally-identifiable user information

Expandables on GDN

Ideas for Interactivity & Video The Rich Media Canvas

INTERACTIVITY

9

A simple Banner?

Calculators

•  Encourage conversion/purchase by letting users find their own information and take an action

Interactive Content

IMPACT

VOLVO

And provides Results

YouTube users who were exposed to this Volvo homepage ad were:

•  16x more likely than unexposed YouTube users to view Volvo content on YouTube

•  11x more likely to visit the Volvo site

•  7x more likely to conduct a Volvo branded query on a search engine

Harry Potter

16

TRANSFORMATION

Get Relevant Advertising Content

• Headline – weather-based

• Product Images – weather-based

• Product copy – product-based

• Local Lowe’s – IP-zip code based

• Call-To-Action – BT-based

• Footer image – weather-based

•  Ads dynamically assembled on the fly according to user profile, media or behavioural data

• Powered by real time performance optimization and insights engine

Data Driven Rich Media

•  Relevant ads assembled in real time

•  Creative assembly rules

•  User segment targeting

•  Machine learning optimization

LOCALIZE

Which of these rates is not Rich Media metric?

20

  Heart rate

  Interaction rate

  Expansion rate

  Video complete rate

Which of these rates is not Rich Media metric?

21

  Heart rate

  Interaction rate

  Expansion rate

  Video complete rate

Thank You.