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CIPH Winnipeg and Edmonton Industry Dinner - Speaker Brian Bluff: The tools and processes needed to run a prospering and profitable business have changed and our work and personal lives are busier than ever. Brochures, phonebooks, and paper planners have been replaced with websites, search engines, and apps. Further, the development of strong and enduring relationships and networking opportunities can now be accomplished online through social media. Certainly, technology offers many solutions to reduce cost and improve efficiency. But which solutions are right for you? Where do you start? Topics Cover in this session include: • What efficiencies do we need most, • Email tips to save time, • Apps to organize your life, and • Using technology to increase sales and improve efficiency.
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Technology and Business Growth -!What Companies Need To Know
Brian Bluff President & Co-Founder, Site-Seeker, Inc.
We Are All Wired Wireless
• Everything is accessible online
• The world seems so much smaller
• No more lines between work and personal life – Workers work – Slackers slack
The Internet Used To Be Anonymous
Mobile Is Huge
Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
Canada - 19MM Smartphone subscribers, that’s 63% of all subscribers - up 21%Y/Y
Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
The Technology Has Changed - Again
China - 12/2012, the number of people accessing the Web on mobile phones passed those accessing the web via pcs
Technology Is A Game Changer
Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
It Used To Be easier
All This Technology Is Like…
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• Has technology made your life simpler? • 2 extra hours per day
2 Extra Hours A Day - What Canadians Would Do
• Spend time with family o 47% women / 46% men
• Take a nap o 31% women / 33% men
• Read a book o 54% women / 27% men
• Watch movies o 26% women / 30% men
• Get intimate o 27% women / 41% men
Source: http://www.huffingtonpost.ca/2012/07/23/more-time-in-a-day_n_1695303.html#slide=more240257
Canadians Are Happy
In 2011 92.3% of Canadians were satisfied with their lives Source: http://www4.hrsdc.gc.ca/cv2@-eng.jsp?&iid=19&sid=8&chartid=2
Top Ten Time Management Tips
1. Plan your week 2. Plan your day 3. Plan for emergencies 4. Say no 5. Remember your ABCDE’s 6. Finish what you start 7. When at work, work 8. Take a break! 9. Limit distractions 10. Make tomorrow’s list today
Eat the frog first!
Top Ten Time Management Tips
“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.” - Mark Twain
Evaluate Your Current Use Of Time
iPhone and iPad • Free and paid version • Easy to add and organize activities • Multiple timers • Pie charts • Custom reports • Color coding Paid • Unlimited activities • Backup • Export
Eternity
Email Management
How many emails are in your inbox? • 0 • 100 • 1000 • More?
Email Management
• Keep it closed • Check twice a day • Can you say distraction?
Email Management
Four options • Delete (or archive) • Delegate • Defer • Respond
Two minute rule Three folders max!
• Action required • Archived • Waiting for
Email Management Using rules to color code messages
Browsers
Which browser will you use in the future?
Will you really learn it?
Google Chrome Apps
Instapaper
Browsers: Addons, Extensions, Plugins
Search Engines – Advance Search Operators
Source: http://www.google.com/insidesearch/tipstricks/all.html
Search Engines – Advance Search Operators
Online Storage – In the Cloud
Online Storage – In the Cloud
Dropbox vs SkyDrive vs Google Drive vs iCloud
Scheduling Meetings
Scheduling Meetings
Communication
Instant message • Audio chat • Video chat • Screen sharing One-on-one Multi-person
Mobile Apps
• Specific to each mobile operating system: – Apple App Store – Google Play – Windows Phone Store – BlackBerry App World
• Some apps are free, others are not • Downloaded • Paid apps - generally a percentage, 20-30%, goes to
the distribution provider (such as iTunes)
Mobile Apps
Mobile Applications
It Takes Seven Touches To Close A Deal
• How can you save time and touch more people quicker?
• Automate – Technology is you friend
• Search and social OR social in search
Meeting Tools
LinkedIn – Very Powerful Sales Tool
1. Complete your profile – 100% 2. Connect with everyone 3. Customize your websites 4. Tell people what you stand for 5. Recommend others 6. Join and participate in groups 7. Connect with Twitter 8. Ad company profile 9. Use applications 10. Optimize to rank - keywords
11. Bonus – Update often!!!!
Schedule Content Effort
"Creating Expert Content Efficiently
Experience • Problem • Thinking • Solution • Learning • Teaching • Expertise
Original Intent • Email • Presentation • Proposal • Notes/records • Boilerplate • Sales literature • White Papers • Articles • Press Releases
Repurpose • Blog • Video • Guest Article • Email News
Letter
Distribute • SlideShare • Twitter • FaceBook • LinkedIn • Google+
Write Once - Repurpose Often
Thank You! Questions? Thank you!
• Free 15-point online marketing audit • Value $1,000
Brian Bluff President & Co-Founder Site-Seeker, Inc. brianbluff@site-seeker.com @BrianBluff w: 315.732.9281 x 11 m: 315.525.5416
Code: SSIFAC
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