Technical SEO Presentation

On Site Technical SEO:Making Sites

Visible to GOOGLE

Key to Top Rankings

Design

DevSEO

Awesome to the last drop.

Blogs + Blogging

Comment Marketing

News/Media/PRSEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Online Video

Podcasting

Webinars

Research/White Papers

Infographics

Social Bookmarking

INBOUND MARKETING!(AKA all the “free” traffic sources)

Direct/Referring Links

Type-In Traffic

Email

This is the world we live in.

More than SEO

Maslow the Psychologist

Married his first cousin, Bertha.

Hierarchy of Human Needs

Start with a Solid Base

Focus on the Engines and the User

On-Page Optimization

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Optimizing is really important guys.

Burt knows SEO.

Organized Site Architecture

Tree structures are the best way to organize anything.

A good website page structure

A good crime syndicate structure.

Home

XML Sitemaps

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

He loves maps.Google loves maps.

Clean, Descriptive URLs

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

Better

Worse

www. frenchmilitary.com/napolean/march-on-moscow

www. frenchmilitary.com/cat61/baguettes

www.frenchmilitary.com/cat61/174

www.frenchmilitary.com/f?ID=174

www.frenchmilitary.com/f?cat=61&?ID=174

cdn6.no.frenchmilitary.com/f?cat=61&?ID=174&CustID=5

Not a real site.

Google Webmaster Tools

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlSee what Google sees.

Google’s own depiction of it’s search robot.

Effective Error Handling

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlNuke ‘em all.

6 WAYS TO ACCIDENTALLY KILL YOUR GOOGLE RANKINGS

Chef in the making.

1. Block Google with Robots.txt

http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

One way to ensure you’ll be made fun of forever.

/ Ranking suicide

2. Bad Site Architecture

Robots are nothing without humans.

Crawlable pages

Uncrawlable pages

3. Redirect Chains

Kind of like these.

URL 1

URL 2

URL 3

URL 4

STOP

4. Noindex all Pages

Happy

Depressed

oooops

www.seatgeek.com

5. “Nofollow” on Pages

X XXX

6. Sitewide Rel=canonicalCode SampleGood Home page: <link rel="canonical" href="http://www.cheapsally.com" />Bad Retailers page: <link rel="canonical" href="http://www.cheapsally.com" />

Home

RetailersCategories

Blog

rel=canonical

rel=canonical

rel=canonical

5 WAYS WE ARE KILLING OUR PRODUCTIVITY

And how to stop it

1. Multitasking

Solution: One at a time

http://www.psychologytoday.com/blog/the-power-prime/201103/technology-myth-multitasking

2. Sitting All Day

Solution: Standing Desks

Look how many websites he’s making now.

Solution: Exercise

Make sure you sniff the sweaty towel after.

More office pushups.

3. Staring at Screens All Day

It hurts but I can’t look away.

Computers will not make you blind.

Solution: Eagle Eye

4. Standard Length Workweek

Solution: 35 Hour Weeks

Fighting for the 35-hour workweek.

5. Constant Email Drip

Email is the leading cause of email fatigue

Solution: Set Email Times

The last one.

How we Stay Productive

“Caffeine, caffeine, caffeine.” –Bryant Pham

How we Stay Productive

“I couldn’t do it without music.” –Brittany Barbos

How we Stay Productive

“I schedule treats, like 3pm tea time every day.” –Amie Yoshizumi

How we Stay Productive

“Eating is my fuel: I stay work hungry by keeping full and stuffing my face.” –Dan Loney

Conclusion“I will never be satisfied with our output. The second we hit a milestone I want to go higher. I think hunger is more important than output. I am 75% satisfied with our hunger. If everyone does the most they can that’s more important.”

-Dylan Whitman

The end. Thank you.