Russell Glass
Head of Product, LinkedIn Marketing Solutions
Photo
(Massive) Missed Opportunity
95% LEAVE WITHOUT CONVERTING
95% LEAVE WITHOUT CONVERTING
20% OPEN EMAIL
Bob Dylan
“The Times They Are a Changin”
Five Trends Putting Wind in Our Sails
FIVE TRENDS
Relevance in Mobile Becomes Reality
TREND ONE
50% of unique visiting
members are mobile visitors
Brands Leverage Data to be Relevant
With Better Content and Experiences
TREND TWO
“Hello, Mr. Glass. We recognize
you by your phone number. Are
you calling about your flight
tomorrow?”
Technology is Unlocking a Vast
Nurturing Opportunity
TREND THREE
We’re Getting Better at Predicting
Success
TREND FOUR
The Fusion of Advertising & Marketing
Technology
TREND FIVE
= Over 364 million members in over 200 countries and territories.
Be The Most Effective Platform For
Marketers to Engage With Professionals
Be Relevant On and Off Desktop
Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online
WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE
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