TCI2013 Cluster growth opportunities through human insights

Cluster growth opportunities through human insights Tom Hynek Business Summit: Strategic Innovation Partnerships

4 September 2013

TCI 2013 | CLUSTER GROWTH OPPORTUNITIES THROUGH HUMAN INSIGHTS Tom Hynek | 04.08.2013

Morten Basse Director Renewables | Offshoreenergy.dk

Clusters are becoming the Emperor's New Clothes - we need to get some real clothes on soon.

TRIPLE HELIX

BUSINESS

GOVERNMENT

UNIVERSITY

TRIPLE HELIX - WHERE IS THE CUSTOMER?

BUSINESS

GOVERNMENT

UNIVERSITY

TRIPLE HELIX - REVENUE STREAMS

BUSINESS

GOVERNMENT

UNIVERSITY

OLD QUESTIONS

BUSINESS

GOVERNMENT

UNIVERSITY

How might we improve cooperation between government and business?

OLD QUESTIONS

How might we let companies see the value of our research?

BUSINESS

GOVERNMENT

UNIVERSITY

OLD QUESTIONS

How might we fund our great projects?

BUSINESS

GOVERNMENT

UNIVERSITY

It's all a bit inside out.

Design Thinking

Being in the context

NEW QUESTIONS

How might we make customers - in new, emerging markets - want to by our products?

Customer empathy

Opportunities for Grundfos

Opportunities for Grundfos in China

How might we create growth in a mature, stagnated market?

Observations in context

Iterative prototyping and testing in context

Revolutionary design

Double digit growth

How might we make a public service feel like a 5 star experience?

Gaining patient and staff insights

6 Patient principles

14 stage patient journey

Analogous situations

How might we transform a commoditized product category into a game changer?

Conflicting stakeholder needs

TRIPLE HELIX – REMEMBER THE CUSTOMER?

BUSINESS

GOVERNMENT

UNIVERSITY

Thanks to our interview participants José Juez HEGAN – Basque aeronautics cluster Ricardo Antón Karraskan – Basque pre-cluster of cultural and creative industries Morten Basse Jensen Offshoreenergy.dk – Southern Denmark Preben Birr-Pedersen LEAN Energy – Southern Denmark

TAK! Tom Hynek Global Insights Lead tom@madedesign.dk +352 621 359 877

TCI2013 Cluster growth opportunities through human insights

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