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Tara Dunion with International Computer Electronics Show (CES) presents how events and trade shows should be improving the design and development of tradeshow floor technology. Seeking to enhance the attendee and exhibitor show experience using some of the latest tools, CES continues to acquire show technology that extends communications and relationships. Learn how International CES is deploying mobile device applications, new registration solutions and social media integration to improve the event experience for the entire community. We’ll cover:• International CES technology show objectives • Core tradeshow process values• Tool integration issues • Measurements • Challenges of data management • Impact of social media
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How Does the International CES Select and Execute the Best Tradeshow Technologies?
“MTO Tech Webinar Series"
with
Stephen Nold President
Advon Technologies
And
Tara Dunion, Sr. Director of Communications,
CEA, the producer of the Intl CES
Thursday, October 15, 2009
Keynotes
How CES continues to leverage show technology to extend relationships, networks and communication
The International CES
Keynotes
What is the International CES?• The world’s largest consumer technology tradeshow• Held in Las Vegas each January• Some 20,000 new products launched• Produced by CEA
Our 2009 CES Strategy• What worked?• Successes• Where do we go from here?
2010 International CES – Social Media Strategy
What’s New?• Mobile applications• Facebook and Linked In: Registration updates• Co-Tweet and other Twitter apps• Social media portal• Exhibitor video contest
24/7/365 days of the year Interactive Thinks with a green mind Social media conscious Revenue sharing – the best
direct marketing Real time media/trade show
updates Easy to Integrate Enhances the attendee
experience
Follow me is …
Stay on Track…Follow Yourself
Interactive tracking Know who (Exhibitors) is near by
and what they are all about! Easily locate your friends Route to your next booth!!
Patent Pending
Questions & Answers
CESweb.org
Webinars MTO Tech Educational Webinar series
Blogs Tradeshow Week, Event Tech
Events MTO Summit San Francisco, October 21-22 IAEE Expo Expo in Atlanta, December 9-11
Websites MeetingTechOnline.com
Resources
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