Tamr presentation

Visualizing Nutrition: A Digital Solution

A Design Experience by Adam Hasler

May 2015

User Research

“ ”

I’m usually pretty healthy during the week. I go out to eat on the weekends.

-Paula P., 32 “ ”

I just started the paleo diet for CrossFit, but I don’t think I’m losing any weight.

-Ankita D., 28

I got a CSA and that had a big impact on how many vegetables I ate. “

”-Adam H., 41I like things that are tasty and keep me going for the whole day.

“ ”-Whit H., 29Nutritious and filling.

Not too high in calories and full of fake stuff.

” “

-Tory H., 31

I try to shop at Market Basket even though Whole Foods is closer. It’s much cheaper.

“ ”-Scott C., 35

Insights• Availability has a high impact on food choices.

• People often experiment with new regimens with the anticipation of seeing various different results.

• Staying full is a high priority.

• Diet varies depending on day of the week.

• Organic and freshness important, but price still a driving factor in food decisions.

I am an eater, and I should be able to visualize how changes to my diet affect an overall nutritional wellbeing so I can make daily, weekly, or monthly changes and know their impact.

Brainstorming• Nutrition is different for

everyone—one goal, many ways to get there.

• Daily and weekly score to take into account weekend vs. weekday.

• Preprogrammed, customizable diets for the week ahead.

• Can drill down on foods, as well as daily schedule, weekly and monthly performance.

SKETCH IT OUT!

Branding and User Interface

Proxima Nova Condensed Proxima Nova Condensed

Proxima Nova Proxima Nova

Red Crimson #EC1F4F

Blue Malibu #1F9FCE

Pale White #FFFAF0

Process Black #58585B

CoMeRía

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Comería

User Journeys

Interactive Prototype - Landscape

Interactive Prototype - Profile

How will we know we solved our users’ problem?

• Rate of frequency of app opening.

• Amount of time with app open.

• Allow users to share their score or high percentile, and monitor frequency of sharing.

• Monitor changes in users’ diets and look for changes from baseline.

Questions and Feedback