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Presentation from EWTG 2011.
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Take Control of the World Wide Web
Jon Lee, DIRjon.lee@dir.texas.govfacebook.com/lee.jon@jonlee11November 21, 2011
Current State of the Web
Current State of the Web
Facebook Customization
Current State of the Web
Facebook CustomizationGoogle Search Tricks
Current State of the Web
Discover New Sites
Facebook CustomizationGoogle Search Tricks
Current State of the Web
Discover New Sites
Facebook CustomizationGoogle Search Tricks
Promote Your Blog
How do you use the Web?
How do you use the Web?
EmailSocial Networking
How do you use the Web?
EmailSocial Networking
Entertainment
How do you use the Web?
EmailSocial Networking
Entertainment
News
How do you use the Web?
EmailSocial Networking
Entertainment
News
Shopping
How do you use the Web?
EmailSocial Networking
Entertainment
News
Shopping
Research
What else is happening on the Web?
Topics
• Reputation Management/Facebook Customization– Smart Lists– Privacy
• Google Search Tricks• Discover New Sites• Optimize your blog
Facebook Smart Lists
All your friends automatically arranged in Smart Lists– Work, School, Family, City– You can see updates by Lists– Allow certain Lists to see your updates
Facebook Smart Lists
Facebook Smart Lists
Facebook Smart Lists
Facebook Privacy Control
Privacy changes– Easy to customize who sees what– Approve tagged photos of you– View profile as– Change who can view after post
Approve Photo Tags
“View Profile As”
Google Tricks
Search Exact terms = put in “…”Either/or = put OR in all caps
Limit to a single site = start with site:Exclude terms = put – in front
Related words = put ~ in front
Range of numbers = put … between numbers
Discover new sites• Aggregators:
www.popurls.comwww.alltop.comwww.topix.com
• What’s trending on social networks?www.digg.comwww.likebutton.comwww.hashtags.org
www.stumbleupon.comwww.delicious.com
Search Engine Optimization
• Clear, descriptive titles with a key word/phrase• Pictures with image titles that match post title• Key word/phrase in post• Key word/phrase in tags• Key word/phrase in URL• Post regularly• Link to related content• Try to get linked from other blogs
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