tag_you_are_it_how_to_leverag-geoff_livingston.ppt

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Tag! #pubconNovember 12, 2008

Image by Mike Baird http://www.flickr.com/photos/mikebaird/2082630407/

Tags: Who Cares?

Image by dullhunk

Time Moves Quickly on the Internet

Not Only Do Posts Occur, They Create Conversations & Memes

Tags Track Memes!

SocNets, Bookmarking Services, Social Search Uses Tags

Inspiring Tags

• Choose the right medium• Bookmarks: You can book mark your post to inspire

particular tags (delicious)• Whether direct marketing or PR, know what you

want searched• Campaigns can use specific hashtags• Encourage the community to use a specific tag• Have the hashtag or tag associated with the effort or

content (calls to action, too).

Twitter: Kingdom of the Hashtag

Delicious: Social Research

Questions?

Contact: Geoff Livingston703-894-5460geoff@livingstonbuzz.comTwitter: geoffliving