Sxsw presentation part 1

Texas Comes to Engine What we learnt at SXSW Interactive 2013

SXSW Interactive 2013 -  Began life as ‘SXSW Multimedia’ in 1994 -  30,000 delegates now attend more than 1,000 official sessions -  2,500 speakers over 5 days -  Focus on “creativity, innovation and inspiration”

SXSW 2013 - Key Themes

The Year of Hardware   Leap Motion   Makerbot Digitizer   Ouya   Google Glasses

Good Ideas Spread   Access to creativity is greater than ever   An open internet means good ideas win   If you have an idea, do something about it   Resourcefulness always beats resources – you no longer have to be big to

succeed

He who cares, wins   Romero: “Don’t stop until you’re 100% happy with what you’re accomplished”   Musk: “I want to die on Mars, just not on impact”   Lorre: “The person in the room shouting the loudest usually wins”   Belsky: “Nothing extraordinary was ever achieved through ordinary means”

Culture is King   Musk: “People put too much weight on talent and not enough on personality”   Graham: “A company only values culture if they’re willing to lose money on it”   Jenkins: “Don’t leave your personal identity at the door”   Graham: “A strong culture is more than listening to Arcade Fire at work”

One Size Doesn’t Fit All   Karp: “Biggest mistake brands make on social media is using a generic campaign

across all platforms”   Peretti: “On social media the most effective content is stuff 10% of consumers care

passionately about, not stuff 90% of people find vaguely interesting”   Inman: “Quality over quantity – the key to success is authenticity”

A New Golden Age of Advertising   The ‘Bored at Work Network’ is incredibly powerful   Advertisers can get back to telling immersive stories like they used to   Brands need to understand how to become part of editorial content

Maker Culture

2012 Software startups

2013 Hardware startups

Hardware hackers •  Mixing physical and digital •  Affordable micro-controllers and sensors •  Open source software •  Kickstarter.com •  3D printing

Fruit piano

Beyond fruit

3D printing Bre Pettis – CEO / Founder of MakerBot industries. Desktop 3D printing - $2,199.00

Replaces mass production with a new localised personal approach to making things.

3D printing ecosystem Unveiled the MakerBot Digitizer Desktop 3D scanner

3 minutes – high quality printable model.

3D printing ecosystem Retail Store

3D photo booth Coloured filament

3D printing ecosystem 123D – iPad apps make 3D modeling easy

40,000 things to print on www.thingiverse.com

Makies™ The world’s first customisable 3D-printed doll Shoreditch based MakieLab

Awarded first prize in the Entertainment and Gaming SXSW awards

Outtakes Should more Agency generated ideas be tested on KickStarter.com? Should Engine buy a MakerBot?