SXSW Notes, 2014

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South By Southwest (SXSW) 2014

#sxsw2014

South By Southwest (SXSW) 2014

#sxsw2014

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What is SXSW?

• Interactive Media, Film and Music Festivals in Austin, TX

• 75,000 or more participants each year in the three festivals

• Interactive Media: Hands-on training to big-picture analysis of the future– 30,000 participants– 74 countries– 21st year

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Before and After

• Before–Panel Picker: Crowdsourcing

panel selection–SxSocial: Social app/site for

those going (NDSU connection)

• After– LinkedIn– Internship possibilities– Guest lecturer– Opportunity to test software

SXSW App screen shot

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Key TakeawaysWe live in a period of significant disruption in the arts, media and communication industries.

– Technology has removed the gatekeepers.• Social media builds fans, mobilizes critics.

– Content drives monetization.– Data informs decision-making.– We are at a crossroads in discussions about privacy.

How can we teach our students to develop meaningful ideas and content?

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Workshop

• Longer periods to learn about a topic

• “Visual Storytelling”– Move audience from what

is to what can be– Audience is the hero– STAR moment

Nancy Duarte conducts a workshop on visual storytelling.

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Entrepreneurship Topics

• Regionalization of entrepreneurship

• Using infrastructure and apps to disrupt traditional business practices

• Must have a network around your product

• Sharing economy Steve Case, founder of America Online, interviewed by Emily Chang, reporter for Bloomberg Media.

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Digital Manufacturing

• Digital manufacturing has reduced the cost and scale of manufacturing

Chicago Mayor Rahm Emmanuel demonstrates a CNC milling machine with Inventables founder, Zach Kaplan.

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Chelsea Clinton

• “I’m obsessed with diarhea in children.”

• Apps used• Need for transparency• Need for common health

metrics and a neutral site to track and measure international health data Chelsea Clinton interviewed

by editor of Fast Company, Robert Safian, following her keynote presentation.

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Are We All Producers?

• Netflix is changing the distribution process

• Engage the second screen• Know your audience--50

Shades• 30% of Sundance movies

were crowdfunded• Have a good story Dana Butelli, Producer of House

of Cards, 50 Shades of Gray and others, interviewed by Randi Zuckerberg, of Zuckerberg Media (and the sister of Facebook founder, Mark.)

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Instagramming the News

• Instragram goes alongside traditional photo work (iPhone as second camera)

• Instragram has power to influence international action

• Stories told in real-time• Herefeed.com Head of Time photo department

interviews Dan Toffey, who runs community program of Instragram, and Daniel Guttenfelder, photojournalist.

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Dr. Neill deGrasse TysonDr. Neill deGrasse Tyson"How much do you still wonder about the world around you?" "How much do you still wonder about the world around you?"

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Adam SavageAdam Savage"Art and science have always been the twin engines pushing our species forward."

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Leadership Insights• Flatter organizations• Power is not based on knowledge• Coaching more than managing• Tolerance for making mistakes• Employees are measured like never

before • More autonomy to staff• Work and personal are merging• Collaborative work space • Recharge and reflect on weekend• Culture of the company comes from

the top "

Joanna Coles, editor of Cosmo, interviews Pete Cashmore, founder of Mashable, and Olivier Fleurot, CEO of MSLGroup, a strategic marketing company.

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Branding Everything

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Awards and Competitions

• Student Entrepreneurship competition

• Interactive Media Awards• Accelerator sessions

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Parties

• Networking Opportunities• Showcase of New Products• Opportunities to Promote a

Brand• Free food and drink