Summer internship reoprt on hcl
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- 1. SUMMER INTERNSHIP REOPRT ONMARKET ANALYSIS OF HCL INFO
SYSTEM IN PATNA AVINASH KR SINGH 11BSP0209
- 2. PRIMARY RESEARCH OBJECTIVE Initially we have to do the
market survey of HCL ME laptops with comparison to other brands
i.e. starting three days of the project we visited as many as
retail outlet in Patna for gathering the information that which
company / brand is most suggested by the retailers and why ? After
that, the second step we followed is to gain the knowledge of the
product information of HCL laptops and desktops in different
category of consumer requirements so that we can deal with the
customer confidentially and clears all the pro and cons of the HCL
products that they are planning to purchase from the shops. Next
step is to create the awareness in the IT market, which we
insatiate by canopys and on floor managing retail store which help
us to understand the requirement and expectation of the customers.
Being the floor manager in the store we are also required to
maintain the adequate inventory level. SECONDARY RESEARCH
OBJECTIVEMy Secondary research objective is to analyses the factors
affecting the buying behavior of the B2Ccustomers. For this I used
my own questionnaire and I also interacted with customers as well
as someretailers.
- 3. RESEARCH METHODOLOGYFor carrying the research I have used
both primary as well as secondary data.PRIMARY DATA: For collecting
the primary data I have framed a questionnaire.SECONDARY DATA: I
have used the website www.hclinfosystems.comand various journals to
get the required methodology.SAMPLE SELECTIONThe sample taken for
the research, comprises of various retailers, consumers at
PATNA.SAMPLE SIZESample size which we have considered for
conducting the research is 300 including retailersand consumers at
PATNA.TIME FRAMEThe time frame of the research is 8 weeks i.e. 9th
of April to 9th of June 2012.LIMITATIONSThe results which we have
concluded are thoroughly based on our sample data. We havetried our
level best to obtain a fair reflection of the original scenario of
the conditionsprevailing in the market.Appropriate approximations
are taken where ever accurate data was unavailable.
- 4. COMPETITOR OF HCL ME LAPTOPS Positioning Communication Theme
Brand Dell Partner in Success Take Your Own Path Hp Innovators
Personal Again Acer Solution Provider Life is Busy, Acer Makes it
EasyCompaq Enabler of Mobile Computing Get GoingLenovo Feature Rich
New World, New ThinkingToshiba Performance Feel Quality, Feel
Toshiba Sony Design / Aesthetics Closer to You
- 5. DATA AN ALYSIS & GRAPHICAL DATA INTERPRETATION1. WHICH
LAPTOP DO YOU USE OTHERS HP SONY VAIO 15% 29% 8% LENOVO 13% HCL ME
DELL 11% 24%
- 6. 2. WHY DID YOU CHOOSE THIS BRAND? low price 9% brand image
19% good service 51% looks 5% avaliablity 8% recommendati on
8%
- 7. 3. WHICH NAME YOU HAS HEARD MOST ?60%50% 48%40%30%20% 24%10%
13% 7% 8% 0% HP DELL HCL SONY VAIO LENEVO
- 8. 4. WHICH BRAND DO YOU THINK HAS A BETTER AFTER SALESERVICE ?
50% 45% 44% 40% 35% 30% 25% 20% 22% 20% 15% 10% 5% 7% 7% 0% HP DELL
HCL SONY VAIO LENEVO
- 9. LIMITATIONS All the analysis is done , targeting Patna
computer market Most of the respondent are biased on answering the
questioners At sometimes there was problem of non-responsiveness at
some authorized and non-authorized center... FINDINGS Most of the
market is covered by HP and Dell. Customer dont prefer HCL laptops
because it does not have any USP in their product line. Another
Reason for not preferring HCL products are bad service , bad
products , price , lack of advertisements.
- 10. RECOMMENDATIONHCL says that it has got a wide network of
services center and they can solve anyproblem within 48 hour but
they fail on this commitment, this act make customer toloose its
trust.HCL should understand that push strategy is not always good
but they should winthe confidence and heart of customer by
providing them value for money.Promotional activity are very less
therefore they should invest in advertisementand create brand
awareness.Brand image of HCL in laptop segment is low and it is
considered as cheap brandwith low quality.HCL should design their
product according to customer requirement of India.Most of the
product are standard product whereas now the age of
customizeproduct .HCL should provide good tag line to its name that
can make the association ofcustomer to the company.HCL should make
alliance with the financial organization that can
provideinstallment facilities to the customer. HCL should provide
some sales based incentive and training so that they can
bemotivated for more sellings.HCL should try to raise EC2 and EEC
attributes of PCs that can be projected asbest buy. And also
project some special feature as sound or graphics or any other
- 11. CONCLUSIO N every product is made to sell, only we have to
find the potential buyer . And How To Deals With The Customers And
Convince Them ? The whole responsibility is to keep them in our
side and understand the necessary of the customers.
- 12. THANK YOU Date : 11/06/2012