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A far-reaching and provocative presentation given by Dr. Jonathan Reichental at the PwC People Forum in Athens, Greece that addresses head-on the opportunities and issues raised by the increasing use of digital communications and collaboration tools by individuals within and between enterprises and in the marketplace. Specifically, it discusses how a workforce that now spans four distinct generations must embrace these opportunities and evolve to navigate and succeed in a complex environment of behavirol and technical-competency differences. This has ramifications not just internally to the organisation but also, for example: in how it goes to market; how it collaborates and engages with customers; and how it competes in a global marketplace. More? www.reichental.com or www.twitter.com/reichental
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PwC People ForumSucceeding by connecting across boundaries and generationsApril 29, 2009Jonathan Reichental, Ph.D. Media Version Only
PwC
Big pictureGlobal trends matter
Demographics
War for Talent
Globalization
Big picture – Global trends matter
PricewaterhouseCoopers 3
Global Instability
Economic & Energy Crisis
Social Hyper-connectivity
The Environment
Innovation
% population growthBig picture – Global trends matter
PricewaterhouseCoopers 4
Land telephones in use in 1990Big picture – Global trends matter
PricewaterhouseCoopers 5
Land telephones in use in 2002Big picture – Global trends matter
PricewaterhouseCoopers 6
Cell phone use in 1990Big picture – Global trends matter
PricewaterhouseCoopers 7
Cell phone use in 2002Big picture – Global trends matter
PricewaterhouseCoopers 8
Cell phone subscribers 2007 – 2012
2007 2008 2009 2010 2011 2012Mobile phone subscribers 3,078 3,417 3,697 3,894 4,150 4,275Mobile Internet users 406 490 596 757 982 1,228
Big picture – Global trends matter
PricewaterhouseCoopers 9
% of adults online by country
Greece 35.5%
Big picture – Global trends matter
PricewaterhouseCoopers 10
Big picture – Global trends matter
(Born 1965 - 1977)Generation X(Born after 1978)Millennials
(Born 1946 - 1964)Baby Boomers(Born prior to 1946)Traditionalists
PricewaterhouseCoopers 11
At work, I accomplish more working in teams than I doworking alone
Baby Boomers Generation X Millennials
17% 20% 26%
Big picture – Global trends matter
% represents strongly and somewhat agree
PricewaterhouseCoopers 12
% Millennials that rather live without TV or Internet
77 77 74 75 83 83 8771
Big picture – Global trends matter
PricewaterhouseCoopers 13
23 23 26 25 17 17 1329
UnitedStates
Canada UK Germany Mexico Russia China India
Live without Internet Live without TV
% Millennials texting or e-mailing via cell phone inpast month
64
95
69
81
6771
64
Big picture – Global trends matter
PricewaterhouseCoopers 14
41
UnitedStates
Canada UK Germany Mexico Russia China India
% Millennials prefer to work for 1-2 companies or a varietyBig picture – Global trends matter
PricewaterhouseCoopers 15
The enablerTechnology changes everything
The evolution of the InternetThe enabler – Technology changes everything
1.0: People produce content for computers2.0: People produce content for people3.0: Computers produce content for computers4.0: Computers produce content for people
PricewaterhouseCoopers 17
4.0: Computers produce content for people
% of collaboration technology adoption in organizationsThe enabler – Technology changes everything
PricewaterhouseCoopers 18
A major disruptorSocial computing
Conversations 2.0
A major disruptor – Social computing
E-mail, SMS, IM, micro-blog, social networkConversations 2.0
Me You
PricewaterhouseCoopers 21
Us
Conversations 2.0
Amplifying conversations1. Social networks
A major disruptor – Social computing
% of users who have created a social network profileConversations 2.0 – Amplifying conversations – Social networks
Greece 41.4%
PricewaterhouseCoopers 23
Top 5 global social networking sites, Jan 09Conversations 2.0 – Amplifying conversations – Social networks
54
810
1191
MySpace
PricewaterhouseCoopers 24
42
53
54
0 200 400 600 800 1000 1200 1400
Flixster
Millions of Visits Per Month
Global growth of facebookDec 07 – Dec 08
Conversations 2.0 – Amplifying conversations – Social networks
10.9
12.411.9 11.7
7.68
10
12
14
Incr
ease
inU
niqu
eA
udie
nce
(mill
ions
)
PricewaterhouseCoopers 25
3.7
6.0
1.9
3.6
7.6
1.3
0
2
4
6
8
2 – 17 18 – 34 35 – 49 50 – 64 65 +
Male Female
Incr
ease
inU
niqu
eA
udie
nce
(mill
ions
)
What are people doing on social networksConversations 2.0 – Amplifying conversations – Social networks
Message friends
Upload Photos
Favourite/currentlylistened to music
Install applications
Write a blog UploadVideos
Dating
Promotea band
Other
PricewaterhouseCoopers 26
74.0%55.1%
33.6% 30.8% 23.3% 21.9% 18.3% 9.8% 3.2%
% of users who have shared a photo on a social network
Greece 46.2%
Conversations 2.0 – Amplifying conversations – Social networks
PricewaterhouseCoopers 27
Social networks on mobile phones
803 million Worldwide mobile social network users in 2012,(up from 82 million in 2007)
Conversations 2.0 – Amplifying conversations – Social networks
18.8%Worldwide mobile social network users as a percent ofmobile phone subscribers in 2012(up from 2.7% in 2007)
PricewaterhouseCoopers 28
Conversations 2.0
Amplifying conversations2. Blogging
A major disruptor – Social computing
% of users who have read a blog
Greece 72.2%
Conversations 2.0 – Amplifying conversations – Blogging
PricewaterhouseCoopers 30
% of users who have written a blog
Greece 25.4%
Conversations 2.0 – Amplifying conversations – Blogging
PricewaterhouseCoopers 31
Is social media consumption all about Millennials
Young Boomers(Ages 43 – 52)
Older Boomers(Ages 53 – 63)
2007 46% 39%
66% 62%
Conversations 2.0 – Amplifying conversations – Blogging
PricewaterhouseCoopers 32
2009 66% 62%However, they are not yet large creators of content
The big questionWhat does it mean to me ormy organization
The big question – What does it mean to me ormy organization
Marketing Knowledge Management
EntertainmentHealthcare
PricewaterhouseCoopers 34
RecruitmentInnovation
Entertainment
Collaboration Government
Healthcare
The big question – What does it mean to me ormy organization
36.6%Gaining consumer
insights
Marketing objectives for which social media offer the greatest potentialaccording to marketing professionals in select countries worldwide , 2007(% of respondents)
PricewaterhouseCoopers 35
7.0%
14.1%
21.1%
18.3%
Launching a newproduct
Enhancing corporatereputation
Increasing consumerloyalty
Building brandawareness
% of users who have watched a video online
Greece 86%
The big question – What does it mean to me or my organization
PricewaterhouseCoopers 36
56%
60%
Financial/ industry analyst
Person like themselves
The big question – What does it mean to me ormy organization
Credible sources of information about a company according to USopinion-Elite consumers , October-November 2007 (%of respondents)
PricewaterhouseCoopers 37
12%
23%
50%
54%
53%
43%
Blogger
CEO of company
Regular employee of company
Non-profit/NGO representative
Doctor/healthcare specialist
Academic
Growing painsBarriers exist
Taking actionWhat you can do now
Taking action – What you can do now
Establish an assessment plan
Experiment
Participate
PricewaterhouseCoopers 40
Create and execute a strategy
There are abundant first-mover opportunities
Want to know morejonathan.reichental@us.pwc.comtwitter.com/reichental
Sources: PwC US IT Innovations team, nGenera, eMarketer, internetworldstats.com,worldmapper.com, Neilsen Media Research, Messagelabs, Forrester, The Future Buzz,Facebook, Compete.com, WorldOne Research, LexisNexis
PwC© 2009 PricewaterhouseCoopers LLP. All rights reserved. "PricewaterhouseCoopers" refers toPricewaterhouseCoopers LLP (a Delaware limited liability partnership) or, as the context requires, thePricewaterhouseCoopers global network or other member firms of the network, each of which is a separate andindependent legal entity.
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