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STREAMING MEDIA FOR ORGANISATIONS CONFERENCE 3 & 4 November 2009 The Wanderers Club Johannesburg South Africa
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Streaming to build your investor relations
Derek AbdinorNovember, 2009
Work at Ince.motiv
Ince.motiv partnered with Corpcam for webcasting solutions since 2002
Pitch
Technical delivery
Company communications(Marketing, IR, PR, Comms, Business channels)
Consumer Shareholder
Investor relations
a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company and the financial community which ultimately contributes to a company's securities achieving fair valuation.
Investor relations
a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company and the financial community which ultimately contributes to a company's securities achieving fair valuation.
The essence of IR
Communication by management to the investment community
What are you doing with my money?
King Report on Governance “the King III Code” (2009)
8.2.4 The board should consider not only formal, but also informal, processes for interaction with the company’s stakeholders
8.5.2 Communication with stakeholders should be in clear and understandable language
Investment community
Traditional protocols
Yet at the same time seeking competitive advantage - information
Most influential shareholdersTraditionally in Cape Town
Investment analysts society
Investment analyst presentation
Profile
Main board
Foreign audience
Services which stream interviews to Bloomberg and Reuters terminals
Foreign investment
R71.8 billion 2009 year to date (nett purchasers)
JSE total market cap R5.7 trillion
The role of the analyst
To make forecasts on the profitability of investing in a company – for its own market agenda or those of its clients
Include financial journalists
The problem of coverage and ranking
Media habits
Individual preferences:1. Media creators2. Operators3. Users
Digital natives
Media channels
Media channels
Aggregators
Aggregators
The obvious benefits of streaming
Location independent
Visual
Possible archive for on-demand
Broadcast or narrowcast
Technical
Venue should have ISDN
Webcast can integrate with TV broadcast (eg: Summit TV)
Webcast output – Windows Media
Audio (slides and audio) or Video (streaming audio/video and slides)
Industry growth
Corporate webcasts (video and audio)
100150200250300350400
2004 2005 2006 2007 2008 2009(Oct)
The burden
Cost is brought unto the shareholder
Internal management by: Company Secretary/marketing/IR/Legal
Current
Results announcements
Deals
Deals
Future?
Stakeholders - parastatals
Stakeholders - staff
Interviews and dark sites
Investor days
AGMs
8.2.3 The board should encourage shareholders to attend AGMs(King III)
Conference calls
Either replace with webcast
Stream management on the call
Corporate channel
Questions
Recommended