View
1.487
Download
4
Category
Preview:
DESCRIPTION
Lawyers and legal marketers understand their firm needs a website, a logo and even business cards. Many also understand the benefit of blogging, email newsletters, answering questions on Avvo and having a business page on Facebook. But not many lawyers know where to focus their marketing efforts and how to strategically piece together each initiative so that they support the firm's overall brand and key messages. Learn how to develop an integrated marketing plan that will drive more business.
Citation preview
Warm-Up #1:Opportunity Stretch
STRATEGIC MARKETING FOR
LAWYERS
MARKETING 15 YEARS AGO
1997
MARKETING TODAY
2012
OH MY. How Do I Manage It All?
OBJECTIVES
Referring Attorney
Existing Client
Lead Generation
BrandingThought
Leadership
Potential Client
TARGETING
Segment
CompetitionMoney
You
ID + TEST + CWP
20122012CWP
STRATEGIC MARKETING
Set objectives
ID target audience
ID + test marketing channels
Point everything back to your CWP
1
2
3
4
THE SOCIAL MEDIA OPPORTUNITY
500mm RUs
4B videos/day
900mm RUs
150mm RUs
4mm visits200,00 contacts
170mm RUsCopyright 2012 - Avvo, Inc.
THE VIDEO OPPORTUNITY
THE VIDEO OPPORTUNITY
UNIQUELY SHOWS WHO YOU ARE
THE VIDEO OPPORTUNITY
20%MORE WEBSITE VISITS
PER MONTH ON AVERAGE
SOURCE: YouTube, 2012
GOOGLE LIKES VIDEO CONTENT
Organic search listings
Seattle Attorney Chris Davis
THE MOBILE OPPORTUNITY
EXPLOSIVE MOBILE GROWTH OVER NEXT 2 YEARS
19% OF ADULTS IN THE U.S. NOW HAVE TABLETS
Lost branding
Lost branding
The video you are trying to watch is a format not
supported
Video will not play on tablet
Number is not clickable
MONITOR & MEASURE
mark@avvo.com
Twitter.com/mark_britton
Lawyer Marketing Blog: www.lawyernomics.avvo.com
Avvo Blog: www.avvoblog.com
1
2
3
4
CONTACT INFO
Recommended