State of the Mobile Nation

STATE OF THE MOBILE NATION

Ownership & Attitudes

Ownership of Devices

43%14% 21%

smartphone tablet portable gaming system

Source: AskingCanadiansTM, 2012

15%21%

4%

16%Do not have a

landline

Source: AskingCanadiansTM, 2012Photo Credit: Flickr: RadMama

17%“My phone

touches every part of my life.”

Source: AskingCanadiansTM, 2012

29% “feel lost

without” their phone

Photo Credit: Flickr: bored_nowSource: AskingCanadiansTM, 2012

Mobile Content Consumers

25%surf the

Internet via mobile phone

Source: AskingCanadiansTM, 2012

99%

Virtually everyone with a smartphone or tablet uses it to

surf while

watching television

Source: AskingCanadiansTM, 2012

Mobile Use while Viewing

46%

Research a product

34%

Enter a contest

47%

Social network

Mobile Use while Viewing

Source: AskingCanadiansTM, 2012

7% Read e-books or magazines

Source: AskingCanadiansTM, 2012

47% of smartphone

owners have a 2D barcode scanner

Source: AskingCanadiansTM, 2012

Barcode Scanning

Mobile Content Producers

43% texting20% IMing 7% pic/video

messaging

Photo Credit: Getty Images

Communicating

30%Email via mobile

Source: AskingCanadiansTM, 2012

Communicating

30% 14%

Source: AskingCanadiansTM, 2012

Social Networking

Micro Social Media Networking

Path PairKidfolio

Taking Pictures

80%Use the camera on their phone

Source: AskingCanadiansTM, 2012Photo Credit: Let’s Go Digital

40% use the camera on

their phone to take pictures of products

while shopping

Source: AskingCanadiansTM, 2012

Taking Pictures

Photo Credit: Flickr: Shopgun

Photo Sharing

25%of camera users post photos to

Facebook

Source: AskingCanadiansTM, 2012

17%Post videos to a

social media site in a typical month

(not spec mobile)

Video Sharing

Socialcam Viddy

Source: AskingCanadiansTM, 2012

Location, Location, Location

10%smartphone owners

check-in

Source: AskingCanadiansTM, 2012

16% vote, poll,

or take surveys

THANKS!

For more information contact:asullivan@delvinia.com

Amy SullivanVice President of Customer Insight

@delvinia / delvinia.com

corporate.askingcanadians.com