State of Apps - Socitm GWC 2011

State of Apps in North America

Socitms Graham Williamson Challenge 2010-11

Jamie Kirk

Outline

Mobile Trends

Graham Williamson Challenge

State of Apps

Mobile Strategy

mobiletrends

http://www.flickr.com/photos/bbyphotos/5681047809/ Source (University of Oxford Future of Technology Conference 2010http://

www.slideshare.net/hirsch30/economics-of-apps-university-of-oxford-15-oct-2010)

http://www.flickr.com/photos/jw-k/1496472551/sizes/l/in/photostream/

http://www.flickr.com/photos/jm3/230948862/

http://www.flickr.com/photos/momorgan/3797505189/sizes/l/in/photostream/

Text

1973...

http://www.flickr.com/photos/amagill/3366720659/

http://www.flickr.com/photos/mujitra/6314783539/

…2020…2020http://www.flickr.com/photos/zhengk9999/3521010323/

……5.3 Billion5.3 Billion(Source) http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#subscribers

Graham Williamson Challenge

http://www.flickr.com/photos/scazon/3054417505/

QR Codes

http://www.whatsnextblog.com/2010/07/qr_codes_hit_the_mainstream_-_led_by_nyc_garbage_trucks/

State of apps

Over 80 US Government Apps

9 millions Americans

Mobile > Social Media

28% download consumer

publications

17% Government job

20% contact elected officials

22% apply for benefits

Long road ahead…

http://www.flickr.com/photos/sambou/2611998145/

Long road ahead...

mobileEngagement

Digital Divide

App Contests

mobile Strategy

Micro-tasking

I’m Bored

I’m Local

Hook the user (30 seconds rule)

Respond to a need

No-nonsense interface

Content not navigation

Shiny App Syndrome

Think about Mobile Websites

Mobile is the future...

Thank You!

jamie.kirk@local.gov.uk

@jamie_kirk