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AgendaAgenda
Business Objectives
GoalsGoals
Key Performance Indicators (KPI)ey e o a ce d cato s ( )
Targets
Metrics
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
Business usinessObjectives
Business ObjectivesBusiness Objectives
Why does your website exist?
What are you hoping to accomplish for your business by being on the web?
What are the three most important priorities f it ?for your site?
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
Business ObjectivesBusiness Objectives
Memberships, Locations, Branding
Awareness, Participation, Promote
BrandingBranding
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
Goals!Goals!
Goals!Goals!
O I N M b hiG: Multiple Membership OptionsO: Increase New Memberships
G: Successful Awards EventO: Increase Participation G: Successful Awards Event
O: Increase Brand AwarenessG: Website Structure and Content
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
KPIsKPIs
Key Performance IndicatorsKey Performance Indicators
G M lti l M b hi O tiKPI: Conversion Rate (%)G: Multiple Membership Options
KPI: (#) Video SubmissionsG: Successful Awards EventKPI: (#) Video Submissions
G: Website Structure and ContentKPI: (#) Unique Visitors
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
TargetsTargets
TargetsTargets
Target: Was 6% Achieved 14%KPI: Conversion Rate (%)
Target: Was 0 Achieved 50KPI: (#) Video Submissions
in 4 weeks
KPI: (#) Unique VisitorsTarget: Was 117,454 Achieved 241,498 in 6 months
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
iMetrics
MetricsMetrics
Metrics are numbers of measurement and the reason we call the web the most accountable marketing channel on the planetmarketing channel on the planet
4 Key Areas of Measurementey eas o easu e e tWho is visiting your website?Where are they coming from?What do they do when they get there?Why do they leave?
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
Who Is Visiting Your Website?Who Is Visiting Your Website?
Visitor Report – Generates a summary of:
VisitorsU i Vi itUnique Visitors Page Views
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
Where They Come From?Where They Come From?
Organic Keyword Report – Keywords that generate the most traffic to your websitegenerate the most traffic to your website
Referring Sites Report – A summary of how much business other sites are referring
T L di P R t Id tifi tTop Landing Pages Report – Identifies top pages of website that users land on first
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
What Do They Do?What Do They Do?
Conversion Report – Summary of how well your website converted based on your goals
E‐Commerce Report – Summary of revenue your website generatedyour website generated
Top Content Report – Identifies top pages ofTop Content Report Identifies top pages of your website that received the most views
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
Why Do They Leave?Why Do They Leave?
Bounce Rate Report – Identifies top keywords used to land on website and then leave
Top Exit Page Report ‐ Identifies most popular pages viewed before leaving your websitepages e ed be o e ea g you ebs te
Funnel Visualisation Report – Visual overview of conversion process & exit points
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
AnalysisAnalysis
MUST be reviewed on a regular basis
Analyse data to improve offline marketing
Identify areas of improvement
A l d t t t t itiAnalyse data to create more opportunities
E‐Web Marketing Level 2, 20 Chandos St, St Leonards NSW Australia 2065Telephone: 1300 785 122 Facsimile: (612) 9436 0081 Web: www.ewebmarketing.com.au
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