Southern Co. Case Study

@LoriKasserman @SouthernCompany Social Media @ SO

Who is Southern Company?

How  will  you  get  vital  informa2on  to  employees  if  company  email  is  down?  

VIRUS  ALERT:  “Here  you  have”    An  email  virus  has  entered  the  system.  Delete  all  emails  with  the  subject  line  “Here  you  have.”  Do  not  open  the  email  and  do  not  click  any  links.  If  you  have  clicked  the  link,  contact  the  IT  Help  Desk  at  8-­‐999-­‐9110.      

How  will  your  employees  stay  connected    during  a  crisis?  

How  do  you  drill  for  social  media  crisis  response  without  puGng  yourself  “out  there?”  

Add    interac2ve  conversa2on  to    communica2on  ini2a2ves.  

Empower  your  CEO  to  connect  with  employees,  like  never  before.  

@LoriKasserman @SouthernCompany