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People think they know what's going on in the digital industry in terms of numbers, figures, audience sizes and technology types. They don't. This is a pub quiz to help you get better at it.
Citation preview
(South) African Digital Stats
The Quiz Master is
always right.
(even when he’s almost right)
Hat %p: Arthur Goldstuck and World Wide Worx for the South Africa digital stats
(especially the es7mates!)
www.worldwideworx.com
Hat %p: Andrew McHenry and Jonathan Hoehler for their curated African stats
h>p://www.slideshare.net/jonhoehler/insights-‐into-‐mobile-‐
telecoms-‐in-‐africa-‐by-‐jonhoehler-‐andrewmchenry
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
South Africa
How many people in South Africa?
South Africa has about 50 million people.
How many people browse the Internet in South Africa?
About 8.1 million browse the internet (including email use,
cellphone browsing but excluding applica7ons like MXIT).
How many South Africans use apps on their mobile phones?
About 12.5 million people access independent applicaCons on their
mobile phones (eg. MXIT, Java Apps, iPhone Apps, Android Apps etc)
How many MXIT users are there in South Africa?
10.5 million acCve users (many more registered)
How many Facebook users do we have?
There are around +-‐ 5 million FaceBook users.
How many TwiAer users do we have?
About 1.2 million TwiAer “users”.
Let’s talk mobile! Ac%ve SIM cards vs cellphone users?
59 million acCve SIM Cards 40 million cellphone users!
What’s the % split between Pre Paid and Contract?
80% Pre Paid. 20% Contract.
What is the churn of sim cards per month?
About 15 million sim cards per month *es7mate
(Vodacom churn in 2011 was 30% of 26 million = 7.8 million)
How many Please Call Me’s do you think get sent every month?
South Africans send MORE than 1 billion Please Call Me’s per month.
1 billion!
How many SmartPhones will there be in SA by end 2011?
Around 8 million!
Top 3 mobile sites in SA?
Facebook Google Mxit
(followed by Wikipedia & YouTube)
What do you no+ce about the US?
And lastly, just for wow value…
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Africa
How many people in Africa?
1 billion.
How many cellphones in Africa?
620 million.
Name the top 4 African countries by mobile penetraCon?
Libya 170% Tunisia 108%
South Africa 105% Morocco 100%
African country with the most number of mobile subs/sims?
Nigeria with 89 million.
Name the top 3 “cheap” smartphone brands for Africa?
Huawei. ZTE. Mi-‐fone.
How many of the Top 20 African “Sites viewed on a mobile device”
can you get?
Google’s share of mobile search?
97%
Gartner predicts that the mobile web will be bigger than the
“desktop” web by which year?
2013
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Facebook (SA)
So we know there are about 5 million South African FaceBook
users. What do you think the gender split is?
2,386,600 people § who live in South Africa § who are male
2,518,960 people § who live in South Africa § who are female
47% plays 53%!
% of SA Facebook users over the age of 30?
61%!
3,043,460 people § who live in South Africa § age 30 and older
Let’s say we were targejng content or products… Rugby vs Cricket?
365,900 people § who live in South Africa § who like #rugby
242,200 people § who live in South Africa § who like #cricket
Gays vs Lesbians?
30,480 people § who live in South Africa § who are male § who are interested in men
509,400 people § who live in South Africa § who are female § who are interested in women
Pester Power PotenCal?
74,220 people § who live in South Africa § who are in category Parents (child:
0-‐3yrs, 4-‐12yrs and 13-‐15yrs)
Expec%ng parents?
4,460 people § who live in South Africa § who are in category Expec%ng Parents
Anyone else find this a liPle creepy?
How many South Africans use Facebook on a mobile device?
4,055,800 people § who live in South Africa § who are in category Mobile (All)
Facebook iPhone users vs
Facebook BlackBerry users?
140,020 people § who live in South Africa § who are in category iPhone
1,630,280 people § who live in South Africa § who are in category Blackberry
Small Business Owners?
109,000 people § who live in South Africa § who are in category Small Business
Owners
And my personal favourite… DeloiAe vs Accenture
(as a recruitment agent of course!)
1,460 people § who live in South Africa § who work at DeloiAe
960 people § who live in South Africa § who work at Accenture
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Facts & Figures Part 3 (International)
If Facebook were a country it would be the 3rd most populated in the world
78% of Internet users conduct product research online
Web-based email usage has dropped by 59% among 12-17 year olds
Twitter has 250 mil+ users generating 1 billion Tweets per week
57% of businesses have acquired a customer through their company blog
Companies that blog get 55% more web traffic
Top three Twitter cities in the world…
1. London 2. LA 3.Chicago
9 out of 10 Internet users visited a Social Networking site in 2010
Every month, more than 250 million people…
engage with Facebook on external websites
People spend over 700 billion minutes per month on FaceBook.
SNAP! SNAP! Instagram grew to 1 mil users in 10 weeks. 4 mil in 7 months. 10 photos per second
Sina Weibo = 140 mil users in China. 10 mil accounts per month
Social Network penetra+on in La+n America? 88% of all Internet Users!
But FaceBook s+ll dominates. How about the 30 billion pieces of content/month being shared?
And now you know!
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