Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

Some numbers regarding Hyves, Facebook and LinkedIn in the Netherlands

Rick Mans

Social Media Evangelist

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Some details about the users of Hyves, Facebook and LinkedIn in the Netherlands

1.910.060

10.235.628

2.644.460

Total number of users

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The distribution of men and women differ per network

Almost 34% of the users on LinkedIn in the Netherlands did not specify their gender(compared to 10% on Hyves and 2.5% on Facebook)

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Distribution by age

Almost 20% of the users at Hyves didn’t provide information about their ageLinkedIn only has four predefined age groups. So every green bar is often a total of several age groups.

General segmentation on age groups

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Distribution by age in relative numbers

Hyves has a relatively young network, while the focus of LinkedIn seems to be between

25 and 35.

General segmentation on age groups

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A detailed view on Facebook

Men are more dominant in the age groups on Facebook in the Netherlands, except for users aged between 10-20.

General segmentation on age groups

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A detailed view on Hyves

Women are more dominant on Hyves (in general 46% women, 43% men per age group and 10% didn’t provide a gender)

General segmentation on age groups

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Men on Facebook, Hyves and LinkedIn

All networks have a peak in the age group 20-25(LinkedIn has a big peak in the 30-35 group which is the total of the 2-30 group and the 30-35 group)

Men on social networks

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Men on Facebook in the Netherlands

The 65+ group shows that more seniors are getting online, it is bigger group than the 60-65 group

Men on social networks

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Men on Hyves in the Netherlands

The 65+ group equals the 60-65 group, are seniors less interested in Hyves?

Men on social networks

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Men on Hyves and Facebook

In general Facebook offers a platform to an older generation of men

Men on social networks

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Women on Facebook, Hyves and LinkedIn

Women seem to be less active on LinkedIn than on other social networks

Women on social networks

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Women on Facebook in the Netherlands

80% of the women on Facebook are in the age groups between 10 and 40

Women on social networks

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Women on Hyves in the Netherlands

The age groups between 10 and 40 contain 65% of the total women on Hyves

Women on social networks

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Women on Hyves and Facebook

In general Facebook offers a platform to an older generation of women

Women on social networks

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It seems that profiles are more complete on Facebook than on Hyves and LinkedIn

LinkedIn seems to be the most incomplete, however age and gender might not be that

important on this network (you might be looking for a new job on this network, not for the love of

your life)

Hyves is mainly dominated by women and Facebook by men

In general Facebook has an older audience, including an uptake in the 65+ group

The 65+ group on Facebook is more than in other groups dominated by men (60% men vs 40%

women)

35% of the users on Facebook provided information about their relationship versus 29% on

Hyves

What do these numbers tell us?

Final thoughts

Rick Mans

+31651210144

rick.mans@capgemini.com

http://twitter.com/rickmans

http://nl.linkedin.com/in/rickmans