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Joe Mansour's PPT presentation on SocNets given at AFP's RightOnline conference in Austin, TX.
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Joe Mansour
www.davidallgroup.com
www.techrepublican.com
www.slatecard.com
joe@davidallgroup.com
(202) 431-4844
Social Networking?
Web LinkFile Location
Let’s Get Started
SocNet Stats
MySpace• MySpace has more than 110 million monthly active users around the globe.
• First ranked web domain in terms of page views.
Facebook• More than 60 million active users.• 250,000 new users a day.• Doubling every six months.
LinkedIn• Over 20 million registered users.• 1.5 million C-level executives.
Socnets aren’taren’t just for kids anymore
85% of MySpace users are of voting age (18 or older).
More than half of Facebook users are outside of college.
The fastest growing demographic on Facebook is those 25 years old and older.
The Modern World.
Out of 18-29 year olds 67% Use Social Networking sites. 27% Get campaign information from sites. 8% Signed up as a “friend” of the candidate.
Source: “Internet's Broader Role in Campaign 2008 ,” Pew Research Institute, January, 2008.
SocNet Strategy 101SocNet Strategy 101Spreading the Message
&
Converting friends → supporters → volunteers → donors
• Personalize Your Profile
– Keep it appropriate to the audience (and medium).
• Increase Your Friend Count
– But be careful you don’t spam people.
• Engage Your Community To Do Something
• Grow The Group By Recruiting Volunteers
– Be wary about giving away control of the profile though.
• Monitor your profiles and be active.
Measuring Success
• Friend Counts–Group Memberships
• User Engagement–Comments–Messages
• Event Participation• Site Analytics
SocNet Strategy 201SocNet Strategy 201MySpace - Who’s your top friend?
LinkedIn - Try asking them a question.
Facebook Tips & Tricks
Get Into Their NewsFeed.
Be Careful with Those Apps.
Build your own App.
Don’t forget niche SocNets.
17 Million African Americans can’t be wrong.
This socnet is definitely NOT just for kids.
Creating an Authentic Digital Handshake
• Comment on people’s wall – Birthday’s are great opportunities along with new friend requests.
• Respond promptly to messages you receive.• Comment and interact on your groups’ message boards and walls. (Don’t ring-and-run.)
• Use VIDEO to verify the campaign’s activities.
Have the candidate check their profile.
Everywhere.
Integrate.
Joe Mansour
www.davidallgroup.com
www.techrepublican.com
www.slatecard.com
joe@davidallgroup.com
(202) 431-4844
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