Sociology & Technology of social media hcs-handout24_feb

The Sociology & Technology of “Getting Through”Using Social Media

All Interview Meeting(s) Conversations Are Exercises In

Solution Selling

Career Stimulus Class – Friday Feb 24th 2012

1“Using The Sociology & Technology of Social Media”HCS Class #3 Session Friday, 24Feb2012 Harry Reczek (847) 828-4719 Harry@Ppt-Consulting.com

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• It’s not ONLY to answer “What do you do.”

• LQQk at the world from your “customer’s” eyes.

• Keywords from the past + future!

LinkedIn Profile Strategy... Summary Section

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• Keywords that are not ona resume!

• Keywords that answer the WPDYS?

LinkedIn Profile Strategy... Keywords

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• What problems do you wish to solve?

Peter Drucker once asked: What problem are you able to solve rather easily, that would be hard for most people?

LinkedIn Profile Strategy... Searches

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Useful Problem Examples

• eBay solves the “My mom threw away all the great stuff I had when I was a kid" problem.

• Blogger and WordPress and TypePad solve the "Web coding is hard" problem.

• Google solves the "Internet is too big" problem.• Seth Godin solves the problem by giving you

answers to problems you didn't understand you had until you read his blog…

• LinkedIn and Facebook solve the “connecting is hard to do” problem.

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“Problems I Wish To Solve”

• As a ______________________________• My skills & experience developed S.M.F. in

________________________________• __________________________________• Prevent:___________________________• Improve:___________________________• Reduce:___________________________• Change:___________________________

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Don’t Monkey Around!

People ‘Buy’ Today’s Problem-Solvers

Let’s Connect:

Harry Reczekhttp://www.Connect2Harry.com

(847) 828-4719Harry@Ppt-Consulting.com

Downloads of Handouts: http://www.NextLevel-Marketing.com

Presentation: http://www.slideshare.net/hreczek/sociology-technology-of-social-media-hcshandout24feb?