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Taste, Consumption, Commodities
• SOCI/ANTH 441 Material Culture• Week 7 – October 15, 2008
Parish Woodward Jackson
Texts
Text Themes
Self/group identity Difference Signifiers Switch focus Recontextualizing Production value, attach meaning Glocalization Aesthetics Reinventing authenticity Faux-thenticity Alienation and manufacturing/services
Texts and Projects
Reverse commodification Detachment from production Negotiate gender Construction of identity (bricolage) Taylored messages
Usual Suspects
Authors
Kopytoff Howes McCracken Dittmar Riggins Hannerz Gilroy
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