Social Video Advertising: Creative is Only Half the Battle

Social Video Advertising: Creative is only Half the Battle

DIGIDAY: Video Upfront NYC4.12.2011

Dan Greenberg, CEO, Sharethrough

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Branded Content is Now King.

Muscle Milk: Sexy Pilgrim

4.5 MM VIEWS

Butterfinger: Big Butterfingers

4.2 MM VIEWSRockhard: Scarface Play

5.4 MM VIEWS

GMC: Dude Perfect Cliff Shot

3.7 MM VIEWS

Earned Media

Users 3x more likely to watch a

shared video than a paid video

Brand Awareness

Over 110% Brand Awareness lift across various

campaigns

Entertainment, not interruption

Not limited to :15 or :30 boxes on

page

Higher Engagement

Shared views are viewed 3x longer than paid views

Sources: Vizu Research Study Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

We Have The Most Videos on AdAge Viral Video Chart... of all time!

“Sexy Pilgrim”

Campaign Goals:

Generate viral traction for Muscle Milk’s “Sexy Pilgrim” video during Thanksgiving week.

• Video covered on WSJ, Speakeasy Blog, Los Angeles Times and CNN.

Performance Details:

3.5 MMVideo Views

75+Website &

Blog Features

89%Video

CompletionRate

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

The Progression of Branded Social Video

Not Scalable

Not Repeatable

Not Transparent

Social Video Platform

Technology Platform:-Scalable

-Repeatable-Transparent

“Post and Pray”

Peer-to-Peer PR Outreach Strategic Seeding

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Sharethrough is the First Social Video Advertising Platform

Measurable Earned Media.

Transparent Distribution.

Real Sharing.

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Sharethrough Dashboard

Ad Products

Sharethrough guarantees views and maximizes sharing.

Publisher Network

Your Brand Video

Sharethrough Guarantees Views and Maximizes Sharing

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Distribution Outlets

FacebookTwitter

Mobile

Social Bookmarks

Social Gaming

Video Sites

Vertical Sites

Editorial Outreach

Real-Time Reporting Dashboard

Real-time social data and

optimization

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

“Halo Reach”

Campaign Goals

Create buzz and reclaim the BIGGEST entertainment launch of all time

Over 18K shares through Sharethrough seeding efforts

Performance Details

400+ Twitter Video

Comments

750KVideo Views

82%Video

CompletionRate

Exceeded Video Goal

by

86%

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

“Brick Thief”

1.7 MMVideo Views

“Trends”

YouTube Honor Listing

#5AdAge Viral Video Chart

Performance Details:

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

0s

100

75

50

25

010s 20s 30s 40s 50s 60s 70s 80s 90s 100s

Shared Views are the Holy Grail.

Source: Vizu Research Study

Users are

3X more likely to

watch a shared video.

Users watch shared video

3X longer than paid video.

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

We Get Brand Videos Seen and Shared.

Most video campaigns on the

AdAge Viral Video Chart...

ever!

Generated over300MM

video views for Fortune 500

brands.

80% customer retention;

average order increase of 110%

Dan Greenberg | @MrDAG| Dan@sharethrough.com - Preso link: bit.ly/digiSTR

Thank You!

Dan Greenberg@MrDAG

Dan@sharethrough.com

Tweet this!bit.ly/digiSTR