Social Soup

Jessica Alessandra • Yoli Worth • Ricky Marti

#SocialSoup

Did You Know?

Over 80% of marketers are planning to spend more on social media this year, but only a quarter will focus their campaigns in more

than one country.

- Econsultancy (2010)

Top Languages on Twitter

"English only accounts for 31% of language use online, so it’s easy to see how ignoring foreign markets in your social media campaigns could mean dismissing a large number of potential customers."

-Christian Arno

LATIN AMERICA

ARGENTINA (Population 40,412,376) • More than 6 million users on Facebook • 4.5 millions registered on Fotolog (similar to

instagram) • 2.3 on Sónico

How much of their time do they spend on SM? On which Social Networks?

MEXICO (Population 113,423,050)

Internet Penetration in Mexico is Growing Rapidly

Social Media Adoption is STRONG and Driven by Young Influencers –48% of social media users are in the ages of 18-24.

• “Personal” Use Dominates in Social Twitter in Mexico is a vehicle of

communication and security. 

Raul Gonzalez

Asia

Social Media in Asia http://www.youtube.com/watch?

v=KHqnMxltYoE

Social Media Use in Asia

Social Media Revenue

Grace Kim Interview & Cyworld

“Blogs are HUGE in Korea, the most popular site would have to be Cyworld. It’s basically a combination of Tumblr and Facebook”

“Most of it’s revenue comes from selling virtual stuff on it’s website. You can buy like virtual TVs or other items to decorate your account”

“Cyworld has it’s own virtual money called 도토리 , or Dotori, which happens to translate to ‘acorns’ in English”

English Version of Cyworld

Kim Hyoung Gon – became famous through Cyworld by posting photos and recipes of food and received a cookbook deal

Kang Hee Jae - quit her job and opened her own online shopping site after the collection of dolls and clothes she showed on her page drew 2.7 million visitors.

The Netherlands

Dutch population: 16,847,007 (2011)

14,872,200 internet users (2011) LinkedIn 26.1%

(New Media Trend Watch)

(Pingdom)

Twitter

SAP third-largest independent software provider

Sr. Marketing Communications Manager & PR

SAP’s Social Media Strategy

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Tweeting For Business Internationally

(soon to be Gremln.com)

schedule Tweets translate Tweets

Scheduling Tweets

Allows you to schedule your Tweets according to time zones.

Translating Tweets Prevents language

barriers by automatically translating Tweets.

Now You Try We tweeted out some during our

presentations some messages in Spanish, French, and Italian.

Find them, and translate them using Google Translate or iTranslate App for the iPhone.

What's Next?

The world is a huge place, and we are close and available to get to know each other, and learn from other cultures thanks to social media.  This is how now and in the future business will be made (conferences and business meetings) and networking with people with different cultural backgrounds.  Like for example today, we discussed about how we got insights for our project, tomorrow and in the future, companies will have consumer insights and focus groups via social media throughout the world.