Social Recruitment 101

Social Recruitment 101

Presenter Today

Agenda

• Why use Social Media for Recruitment

• How to Incorporate Social Media into your Recruitment Strategy

• Which Tools are Available to use– Facebook, LinkedIn, Twitter, Google+,

and more

• How to Build your Talent Community

Social recruiting is on the rise.

64% of companies will use 2 or

more social networks for recruiting

40% will use 3 or more

89% of US companies will use social networks for recruiting

Source: Jobvite Social Recruiting Survey 2011

Where do you Find Talent?

Incorporate Social Media into your Recruitment Strategy

Facebook

Other Tools

Build Your Community1. Start with your Business Cards, Outlook Contacts,

Gmail, phone

2. Tap into your existing online network, School, Work, Personal

3. Find Power Connectors – recruiters and sales people have huge networks

4. Link to your social media on all correspondence

5. Follow them, they will follow you

Marathon, not a sprint.

Content, Content, Content

1. SHARE- Blogs, Whitepapers, Links, Articles, Books, Videos

2. Re-tweet interesting information

3. Provide New Content – Webinars, Blogs, Tweets, Status Updates

4. Engage others

Most important…. Be consistent.

Social Media Measurements1. Followers

2. Network Size – 1st and 2nd degree

3. Social Media Metrics - Mentions, RT, @, Link Shares, Check-Ins, Video Views, Profile Views

4. Hires – where are they coming from?

5. Time to Hire

6. Cost

Don’t just measure one tool, measure the community.

Post Jobs on your Facebook page

Candidates apply directly on Facebook or through your ATS.

Jobs reposted through partners:

Draw an audience to your jobs through targeted Facebook advertising

Engage your audience with Facebook Sponsored Stories

Build your Talent Community with a Facebook Cost/Like campaign

Summary

1. It’s not just one tool – Sign Up.

2. Content, Content, Content.

3. Be Consistent.

4. Engage with your Community.

5. Measure.

Thank You!

• Questions?

• Please connect with us on Social Media to learn more about social recruitmenthttps://www.facebook.com/IDforEmployers

http://www.linkedin.com/company/identified

http://twitter.com/#!/IDforEmployers

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